Marketing Data Analyst Overview
Required Education and Training To Become a Marketing Data Analyst
Best Schools to become a Marketing Data Analyst in U.S. 2024
University of Chicago
In-State Tuition:$61,179
Out-of-State Tuition:$61,179
Admission Rate:5%
Graduation Rate:96%
Total Enrollment:18,339
University of California-Santa Barbara
In-State Tuition:$11,564
Out-of-State Tuition:$41,636
Admission Rate:26%
Graduation Rate:86%
Total Enrollment:26,420
University of Massachusetts-Amherst
In-State Tuition:$16,186
Out-of-State Tuition:$37,405
Admission Rate:64%
Graduation Rate:83%
Total Enrollment:32,229
Columbia University in the City of New York
In-State Tuition:$61,989
Out-of-State Tuition:$61,989
Admission Rate:4%
Graduation Rate:95%
Total Enrollment:34,782
University of Illinois Urbana-Champaign
In-State Tuition:$14,542
Out-of-State Tuition:$35,122
Admission Rate:45%
Graduation Rate:85%
Total Enrollment:56,916
Hult International Business School
In-State Tuition:$48,375
Out-of-State Tuition:$48,375
Admission Rate:48%
Graduation Rate:64%
Total Enrollment:2,176
Marketing Data Analyst Job Description:
- Research conditions in local, regional, national, or online markets.
- Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign.
- May gather information on competitors, prices, sales, and methods of marketing and distribution.
- May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Required Skills and Competencies To Become a Marketing Data Analyst
Job Duties for Marketing Data Analysts
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Technologies and Skills Used by Marketing Data Analysts
Analytical or scientific software
- IBM SPSS Statistics
- The MathWorks MATLAB
Data base user interface and query software
- Airtable
- MySQL
Information retrieval or search software
- LexisNexis
- Verispan Patient Parameters
Basic Skills
- Reading work related information
- Thinking about the pros and cons of different ways to solve a problem
People and Technology Systems
- Figuring out how a system should work and how changes in the future will affect it
- Thinking about the pros and cons of different options and picking the best one
Problem Solving
- Noticing a problem and figuring out the best way to solve it