Marketing Data Analyst Overview

Required Education and Training To Become a Marketing Data Analyst

Best Schools to become a Marketing Data Analyst in U.S. 2024

University of Chicago

Chicago, IL

In-State Tuition:$61,179
Out-of-State Tuition:$61,179
Admission Rate:5%
Graduation Rate:96%
Total Enrollment:18,339

University of California-Santa Barbara

Santa Barbara, CA

In-State Tuition:$11,564
Out-of-State Tuition:$41,636
Admission Rate:26%
Graduation Rate:86%
Total Enrollment:26,420

University of Massachusetts-Amherst

Amherst, MA

In-State Tuition:$16,186
Out-of-State Tuition:$37,405
Admission Rate:64%
Graduation Rate:83%
Total Enrollment:32,229

Columbia University in the City of New York

New York, NY

In-State Tuition:$61,989
Out-of-State Tuition:$61,989
Admission Rate:4%
Graduation Rate:95%
Total Enrollment:34,782

University of Illinois Urbana-Champaign

Champaign, IL

In-State Tuition:$14,542
Out-of-State Tuition:$35,122
Admission Rate:45%
Graduation Rate:85%
Total Enrollment:56,916

Hult International Business School

Cambridge, MA

In-State Tuition:$48,375
Out-of-State Tuition:$48,375
Admission Rate:48%
Graduation Rate:64%
Total Enrollment:2,176
Marketing Data Analyst Job Description:
  • Research conditions in local, regional, national, or online markets.
  • Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign.
  • May gather information on competitors, prices, sales, and methods of marketing and distribution.
  • May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Required Skills and Competencies To Become a Marketing Data Analyst

Job Duties for Marketing Data Analysts

  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

Technologies and Skills Used by Marketing Data Analysts

Analytical or scientific software

  • IBM SPSS Statistics
  • The MathWorks MATLAB

Data base user interface and query software

  • Airtable
  • MySQL

Information retrieval or search software

  • LexisNexis
  • Verispan Patient Parameters

Basic Skills

  • Reading work related information
  • Thinking about the pros and cons of different ways to solve a problem

People and Technology Systems

  • Figuring out how a system should work and how changes in the future will affect it
  • Thinking about the pros and cons of different options and picking the best one

Problem Solving

  • Noticing a problem and figuring out the best way to solve it

Current Job Market and Opportunites for a Marketing Data Analyst

Additional Resources To Help You Become a Marketing Data Analyst

FAQs About Becoming a Marketing Data Analyst