Digital Marketing Strategist Overview
Required Education and Training To Become a Digital Marketing Strategist
Best Schools to become a Digital Marketing Strategist in U.S. 2024
The University of Alabama
In-State Tuition:$11,100
Out-of-State Tuition:$31,460
Admission Rate:80%
Graduation Rate:73%
Total Enrollment:38,644
Northwestern University
In-State Tuition:$62,391
Out-of-State Tuition:$62,391
Admission Rate:7%
Graduation Rate:97%
Total Enrollment:23,161
Western Governors University
In-State Tuition:$7,404
Out-of-State Tuition:$7,404
Admission Rate:N/A
Graduation Rate:49%
Total Enrollment:156,935
Florida International University
In-State Tuition:$4,721
Out-of-State Tuition:$16,529
Admission Rate:64%
Graduation Rate:69%
Total Enrollment:55,609
New York University
In-State Tuition:$55,384
Out-of-State Tuition:$55,384
Admission Rate:12%
Graduation Rate:87%
Total Enrollment:59,144
Arizona State University Digital Immersion
In-State Tuition:$10,978
Out-of-State Tuition:$13,248
Admission Rate:64%
Graduation Rate:52%
Total Enrollment:62,551
Digital Marketing Strategist Job Description:
- Research conditions in local, regional, national, or online markets.
- Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign.
- May gather information on competitors, prices, sales, and methods of marketing and distribution.
- May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Required Skills and Competencies To Become a Digital Marketing Strategist
Job Duties for Digital Marketing Strategists
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Technologies and Skills Used by Digital Marketing Strategists
Analytical or scientific software
- IBM SPSS Statistics
- The MathWorks MATLAB
Data base user interface and query software
- Airtable
- MySQL
Information retrieval or search software
- LexisNexis
- Verispan Patient Parameters
Basic Skills
- Reading work related information
- Thinking about the pros and cons of different ways to solve a problem
People and Technology Systems
- Figuring out how a system should work and how changes in the future will affect it
- Thinking about the pros and cons of different options and picking the best one
Problem Solving
- Noticing a problem and figuring out the best way to solve it