Competitive Intelligence Analyst Overview
Required Education and Training To Become a Competitive Intelligence Analyst
Best Schools to become a Competitive Intelligence Analyst in U.S. 2024
Cochise County Community College District
In-State Tuition:$2,184
Out-of-State Tuition:$6,000
Admission Rate:N/A
Graduation Rate:25%
Total Enrollment:3,797
American Public University System
In-State Tuition:$6,840
Out-of-State Tuition:$6,840
Admission Rate:N/A
Graduation Rate:55%
Total Enrollment:48,668
University of Massachusetts-Amherst
In-State Tuition:$16,186
Out-of-State Tuition:$37,405
Admission Rate:64%
Graduation Rate:83%
Total Enrollment:32,229
Hult International Business School
In-State Tuition:$48,375
Out-of-State Tuition:$48,375
Admission Rate:48%
Graduation Rate:64%
Total Enrollment:2,176
Harvard University
In-State Tuition:$52,659
Out-of-State Tuition:$52,659
Admission Rate:3%
Graduation Rate:98%
Total Enrollment:30,631
Ohio University-Main Campus
In-State Tuition:$13,352
Out-of-State Tuition:$23,720
Admission Rate:87%
Graduation Rate:65%
Total Enrollment:24,145
Competitive Intelligence Analyst Job Description:
- Research conditions in local, regional, national, or online markets.
- Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign.
- May gather information on competitors, prices, sales, and methods of marketing and distribution.
- May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Required Skills and Competencies To Become a Competitive Intelligence Analyst
Job Duties for Competitive Intelligence Analysts
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Technologies and Skills Used by Competitive Intelligence Analysts
Analytical or scientific software
- IBM SPSS Statistics
- The MathWorks MATLAB
Data base user interface and query software
- Airtable
- MySQL
Information retrieval or search software
- LexisNexis
- Verispan Patient Parameters
Basic Skills
- Reading work related information
- Thinking about the pros and cons of different ways to solve a problem
People and Technology Systems
- Figuring out how a system should work and how changes in the future will affect it
- Thinking about the pros and cons of different options and picking the best one
Problem Solving
- Noticing a problem and figuring out the best way to solve it