Outdoor Advertising Sales Manager in Wisconsin Career Overview
As an Outdoor Advertising Sales Manager, you are responsible for spearheading the sales efforts of advertising spaces in outdoor mediums such as billboards, transit shelters, and digital displays. Your role is vital in connecting businesses with potential customers through visually impactful advertising that captures the attention of the public.
Key responsibilities include:
- Developing and implementing sales strategies to meet revenue targets.
- Building and maintaining relationships with clients to understand their advertising needs.
- Analyzing market trends and competitor activities to identify new opportunities.
- Collaborating with creative teams to develop compelling advertising content.
- Managing a sales team, providing guidance and support to achieve their individual and collective goals.
Overseeing contracts and negotiations to ensure mutually beneficial agreements.
Your expertise helps businesses maximize their advertising impact, making your role essential in the broader marketing landscape. The outdoor advertising sector plays a significant part in enhancing brand visibility, influencing consumer behavior, and contributing to the overall economy. Your efforts not only drive sales for your company but also facilitate valuable connections between brands and their target audiences.
Outdoor Advertising Sales Manager Salary in Wisconsin
Data sourced from Career One Stop, provided by the BLS Occupational Employment and Wage Statistics wage estimates.
Required Education To Become an Outdoor Advertising Sales Manager in Wisconsin
To become an Outdoor Advertising Sales Manager, you typically need the following educational qualifications and training:
A bachelor's degree in one of the following fields is highly preferred:
- Advertising
- Business Administration and Management
- Marketing Management
- Sales and Marketing Operations
- Business Statistics
Coursework in these programs often covers essential topics such as market research, consumer behavior, sales techniques, and digital marketing strategies, which can be beneficial for a career in outdoor advertising.
Internships or cooperative education experiences while pursuing your degree can provide practical experience and help build a professional network in the advertising and sales industry.
Additional certifications in marketing or advertising from recognized organizations may enhance your qualifications and knowledge in specialized areas.
Ongoing professional development through workshops, seminars, and conferences in advertising sales can be valuable for staying current with industry trends and best practices.
Best Schools to become a Outdoor Advertising Sales Manager in Wisconsin 2024
University of Phoenix-Arizona
Southern New Hampshire University
Western Governors University
Colorado Technical University-Colorado Springs
Grand Canyon University
Liberty University
- Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Outdoor Advertising Sales Manager Required Skills and Competencies in Wisconsin
Sales Expertise: You should possess strong sales skills, including the ability to identify prospects, develop leads, and close deals. A deep understanding of the sales process will enable you to effectively pitch outdoor advertising solutions.
Communication Skills: Excellent verbal and written communication is essential. You must articulate your ideas clearly, negotiate effectively, and build relationships with clients and stakeholders.
Market Knowledge: A thorough understanding of the outdoor advertising landscape, including trends, competitors, and consumer behavior, will help you strategize and tailor your offerings to meet market demands.
Analytical Skills: You need to analyze data to assess the effectiveness of advertising campaigns. This includes interpreting market research and sales figures to make informed decisions that drive success.
Customer Relationship Management: Building and maintaining strong relationships with clients is vital. You should be adept at customer service and capable of handling inquiries, resolving issues, and ensuring client satisfaction.
Creative Thinking: The ability to think creatively will help you develop innovative advertising solutions that resonate with target audiences and differentiate your offerings from competitors.
Project Management: Strong organizational skills will aid you in managing multiple campaigns and clients simultaneously. You should be able to juggle deadlines, budgets, and resources effectively.
Negotiation Skills: Proficiency in negotiation will enable you to secure favorable terms for your clients while ensuring profitability for your company.
Technical Proficiency: Familiarity with advertising technology and software, such as CRM systems and analytics tools, will enhance your efficiency in managing campaigns and tracking performance.
Adaptability: You should be comfortable adapting to changes in the market, industry regulations, or client needs. Flexibility and willingness to learn will keep you competitive in this dynamic field.
Networking Ability: Strong networking skills can help you develop professional relationships and partnerships that expand your business opportunities and enhance your influence in the industry.
Job Duties for Outdoor Advertising Sales Managers
Maintain assigned account bases while developing new accounts.
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
Provide clients with estimates of the costs of advertising products or services.
Desktop publishing software
- Adobe InDesign
- Microsoft Publisher
Electronic mail software
- Email software
- Microsoft Outlook
Presentation software
- Microsoft PowerPoint
Basic Skills
- Listening to others, not interrupting, and asking good questions
- Talking to others
Problem Solving
- Noticing a problem and figuring out the best way to solve it
Social
- Looking for ways to help people
- Talking people into changing their minds or their behavior
Job Market and Opportunities for Outdoor Advertising Sales Manager in Wisconsin
The job market for Outdoor Advertising Sales Managers in Wisconsin presents a landscape characterized by steady demand and growth potential. As businesses increasingly recognize the value of outdoor advertising for brand visibility, the need for skilled sales professionals in this niche continues to rise.
Demand: The outdoor advertising sector is experiencing growth as companies aim to expand their reach and engage consumers in effective ways. This trend has led to increased investment in outdoor media, creating a favorable environment for sales managers.
Growth Potential: The expansion of digital billboards and innovative outdoor advertising technologies is driving demand for sales managers with a keen understanding of market trends and customer needs. This opens avenues for career advancement, allowing professionals to cultivate relationships and develop strategies that resonate with local audiences.
Geographical Hotspots:
- Milwaukee: As Wisconsin’s largest city, Milwaukee is a hub for numerous businesses that utilize outdoor advertising to capture the attention of a diverse population.
- Madison: The capital city hosts a vibrant community and a growing number of startups and established companies, creating opportunities for outdoor advertising initiatives.
- Green Bay: With a mix of local and national businesses, Green Bay serves as a promising market for outdoor advertising solutions, particularly as the city continues to expand.
- Kenosha: This city’s proximity to Chicago lends itself to various advertising partnerships, making it a noteworthy location for professionals in the field.
These geographical hotspots not only reflect areas of high activity but also serve as networks of connections that can elevate your career trajectory in outdoor advertising sales management. Engaging in local industry events and building relationships within these markets can further enhance your career prospects.
Top Related Careers to Outdoor Advertising Sales Manager 2024
Additional Resources To Help You Become an Outdoor Advertising Sales Manager in Wisconsin
Outdoor Advertising Association of America (OAAA)
Website: www.oaaa.org
Explore resources on industry standards, research, and advocacy for outdoor advertising.American Advertising Federation (AAF)
Website: www.aaf.org
Find a wide range of resources, professional development opportunities, and networking events in the advertising industry.Advertising Research Foundation (ARF)
Website: www.thearf.org
Access studies, research tools, and insights on advertising effectiveness, including outdoor media.Outdoor Advertising Association of Wisconsin
Website: www.oaaw.org
Discover local industry news, resources, and networking opportunities specific to Wisconsin.LinkedIn Learning
Website: www.linkedin.com/learning
Browse courses on sales management, advertising, and marketing strategies to enhance your skills.Bureau of Labor Statistics (BLS) - Advertising and Promotions Managers
Website: www.bls.gov/ooh/management/adverting-and-promotions-managers.htm
Review job outlook, salary information, and employment statistics relevant to advertising managers.Sales Management Association (SMA)
Website: www.salesmanagement.org
Utilize resources on best practices, research studies, and sales training tailored for sales management professionals.HubSpot Blog - Sales
Website: blog.hubspot.com/sales
Read articles and guides on sales strategies, tools, and trends applicable to outdoor advertising sales.American Marketing Association (AMA)
Website: www.ama.org
Gain access to marketing research, publications, and networking opportunities relevant to advertising and sales.Books
Consider reading the following titles for deeper insights:- "The New Rules of Marketing and PR" by David Meerman Scott
- "Spin Selling" by Neil Rackham
You can find these books on platforms such as Amazon or at your local library.
Frequently Asked Questions (FAQs) About Outdoor Advertising Sales Manager in Wisconsin
What does an Outdoor Advertising Sales Manager do?
An Outdoor Advertising Sales Manager is responsible for overseeing sales teams and strategies related to outdoor advertising products, such as billboards, transit ads, and other outdoor media. This role includes managing client relationships, developing sales plans, analyzing market trends, and meeting revenue targets.What qualifications are needed to become an Outdoor Advertising Sales Manager?
Typically, a bachelor's degree in marketing, business administration, or a related field is preferred. Experience in sales, particularly in outdoor advertising or media, is essential. Strong leadership and communication skills are also critical for this role.What skills are important for success in this career?
Successful Outdoor Advertising Sales Managers should possess excellent negotiation, analytical, and interpersonal skills. Proficiency in sales software and the ability to interpret market data are also valuable. Additionally, creativity and an understanding of effective marketing strategies can enhance success.What is the typical salary for an Outdoor Advertising Sales Manager in Wisconsin?
Salaries can vary based on experience, location, and the size of the company, but the average salary in Wisconsin ranges from $60,000 to $100,000 per year. Performance-based bonuses may also be a component of compensation.Are there opportunities for career advancement in this field?
Yes, there are numerous opportunities for advancement. With experience, you might move into roles such as Regional Sales Manager, Director of Sales, or even company leadership positions. Continuing education and networking within the industry can facilitate this advancement.What are the job prospects for Outdoor Advertising Sales Managers?
The job outlook is favorable, as advertising continues to be a key component for many businesses. Growth in digital advertising and evolving outdoor media formats can create new opportunities. However, competition for top positions may be strong, requiring a solid track record in sales.What challenges might I face in this role?
Challenges can include meeting sales targets in a competitive market, managing client expectations, and adapting to changes in advertising technology and consumer behavior. Staying current with industry trends and maintaining strong client relationships are crucial for overcoming these challenges.How can I prepare for a career as an Outdoor Advertising Sales Manager?
Gaining experience in sales or marketing roles, particularly in advertising, is a good start. Networking with industry professionals, attending relevant workshops, and seeking mentorship can enhance your prospects. Additionally, consider pursuing certifications or training programs focused on advertising and sales management.What companies in Wisconsin hire Outdoor Advertising Sales Managers?
Several companies in Wisconsin, including local advertising agencies, outdoor media firms, and national corporations with a regional presence, regularly hire for this position. Notable names include Clear Channel Outdoor, Lamar Advertising, and smaller local firms in metropolitan areas.Is travel required for this job?
Yes, travel is often a part of the job. Outdoor Advertising Sales Managers may need to visit client locations, attend trade shows, and meet with clients in different regions. The extent of travel can vary based on the company's scope and client base.