Web Analytics Consultant Overview
Required Education and Training To Become a Web Analytics Consultant
Best Schools to become a Web Analytics Consultant in U.S. 2024
The University of Texas at San Antonio
In-State Tuition:$6,233
Out-of-State Tuition:$18,487
Admission Rate:87%
Graduation Rate:54%
Total Enrollment:34,393
Air Force Institute of Technology-Graduate School of Engineering & Management
In-State Tuition:$N/A
Out-of-State Tuition:$N/A
Admission Rate:N/A
Graduation Rate:N/A
Total Enrollment:1,048
Miami Dade College
In-State Tuition:$1,987
Out-of-State Tuition:$7,947
Admission Rate:N/A
Graduation Rate:45%
Total Enrollment:47,245
Universidad del Sagrado Corazon
In-State Tuition:$4,920
Out-of-State Tuition:$4,920
Admission Rate:55%
Graduation Rate:39%
Total Enrollment:4,224
Maryville University of Saint Louis
In-State Tuition:$24,766
Out-of-State Tuition:$24,766
Admission Rate:88%
Graduation Rate:67%
Total Enrollment:9,959
University of Houston-Downtown
In-State Tuition:$5,994
Out-of-State Tuition:$15,810
Admission Rate:88%
Graduation Rate:31%
Total Enrollment:14,208
Web Analytics Consultant Job Description:
- Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces.
- Examine search query behaviors on general or specialty search engines or other Internet-based content.
- Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Required Skills and Competencies To Become a Web Analytics Consultant
Job Duties for Web Analytics Consultants
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Technologies and Skills Used by Web Analytics Consultants
Data base user interface and query software
- Microsoft SQL Server
- Structured query language SQL
Graphics or photo imaging software
- Adobe Photoshop
- JamBoard
Web platform development software
- AJAX
- Microsoft ASP.NET
Basic Skills
- Figuring out how to use new ideas or things
- Reading work related information
People and Technology Systems
- Figuring out how a system should work and how changes in the future will affect it
- Thinking about the pros and cons of different options and picking the best one
Problem Solving
- Noticing a problem and figuring out the best way to solve it