Online Visibility Strategist Overview
Required Education and Training To Become an Online Visibility Strategist
Best Schools to become a Online Visibility Strategist in U.S. 2024
The University of Alabama
In-State Tuition:$11,100
Out-of-State Tuition:$31,460
Admission Rate:80%
Graduation Rate:73%
Total Enrollment:38,644
Florida State College at Jacksonville
In-State Tuition:$2,095
Out-of-State Tuition:$7,947
Admission Rate:N/A
Graduation Rate:37%
Total Enrollment:20,363
Northwestern University
In-State Tuition:$62,391
Out-of-State Tuition:$62,391
Admission Rate:7%
Graduation Rate:97%
Total Enrollment:23,161
Western Governors University
In-State Tuition:$7,404
Out-of-State Tuition:$7,404
Admission Rate:N/A
Graduation Rate:49%
Total Enrollment:156,935
Florida International University
In-State Tuition:$4,721
Out-of-State Tuition:$16,529
Admission Rate:64%
Graduation Rate:69%
Total Enrollment:55,609
New York University
In-State Tuition:$55,384
Out-of-State Tuition:$55,384
Admission Rate:12%
Graduation Rate:87%
Total Enrollment:59,144
Online Visibility Strategist Job Description:
- Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces.
- Examine search query behaviors on general or specialty search engines or other Internet-based content.
- Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Required Skills and Competencies To Become an Online Visibility Strategist
Job Duties for Online Visibility Strategists
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Technologies and Skills Used by Online Visibility Strategists
Data base user interface and query software
- Microsoft SQL Server
- Structured query language SQL
Graphics or photo imaging software
- Adobe Photoshop
- JamBoard
Web platform development software
- AJAX
- Microsoft ASP.NET
Basic Skills
- Figuring out how to use new ideas or things
- Reading work related information
People and Technology Systems
- Figuring out how a system should work and how changes in the future will affect it
- Thinking about the pros and cons of different options and picking the best one
Problem Solving
- Noticing a problem and figuring out the best way to solve it