Digital Advertising Analyst Overview
Required Education and Training To Become a Digital Advertising Analyst
Best Schools to become a Digital Advertising Analyst in U.S. 2024
Northwestern University
In-State Tuition:$62,391
Out-of-State Tuition:$62,391
Admission Rate:7%
Graduation Rate:97%
Total Enrollment:23,161
Michigan State University
In-State Tuition:$16,437
Out-of-State Tuition:$42,427
Admission Rate:88%
Graduation Rate:82%
Total Enrollment:50,023
New York University
In-State Tuition:$55,384
Out-of-State Tuition:$55,384
Admission Rate:12%
Graduation Rate:87%
Total Enrollment:59,144
Arizona State University Digital Immersion
In-State Tuition:$10,978
Out-of-State Tuition:$13,248
Admission Rate:64%
Graduation Rate:52%
Total Enrollment:62,551
Savannah College of Art and Design
In-State Tuition:$39,105
Out-of-State Tuition:$39,105
Admission Rate:82%
Graduation Rate:73%
Total Enrollment:16,414
The University of Texas at Austin
In-State Tuition:$11,698
Out-of-State Tuition:$41,070
Admission Rate:31%
Graduation Rate:88%
Total Enrollment:52,384
Digital Advertising Analyst Job Description:
- Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces.
- Examine search query behaviors on general or specialty search engines or other Internet-based content.
- Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Required Skills and Competencies To Become a Digital Advertising Analyst
Job Duties for Digital Advertising Analysts
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Technologies and Skills Used by Digital Advertising Analysts
Data base user interface and query software
- Microsoft SQL Server
- Structured query language SQL
Graphics or photo imaging software
- Adobe Photoshop
- JamBoard
Web platform development software
- AJAX
- Microsoft ASP.NET
Basic Skills
- Figuring out how to use new ideas or things
- Reading work related information
People and Technology Systems
- Figuring out how a system should work and how changes in the future will affect it
- Thinking about the pros and cons of different options and picking the best one
Problem Solving
- Noticing a problem and figuring out the best way to solve it