Explore Nonprofit Marketing Manager Schools (2024)

Looking to start your journey as a Nonprofit Marketing Manager? Finding the right education is key. Here's a curated list of schools offering quality Nonprofit Marketing Manager programs:

  • We've identified top institutions known for excellent Nonprofit Marketing Manager education.
  • Options include both local schools and nationally recognized programs.
  • Each listing highlights relevant degree programs for aspiring Nonprofit Marketing Manager professionals.
  • You'll also find information on related career paths in the field.

Browse through these options to find a program that aligns with your career goals in the Nonprofit Marketing Manager industry.

Top Nonprofit Marketing Manager Schools (2024)

View our ranking methodology here
#1Maricopa County

University of Phoenix-Arizona

Phoenix, AZ

In-State Tuition:$9,552
Out-of-State Tuition:$9,552
Admission Rate:N/A
Graduation Rate:18%
Total Enrollment:88,891
#2Merrimack County

Southern New Hampshire University

Manchester, NH

In-State Tuition:$15,000
Out-of-State Tuition:$15,000
Admission Rate:96%
Graduation Rate:41%
Total Enrollment:164,091
#3Salt Lake County

Western Governors University

Salt Lake City, UT

In-State Tuition:$7,404
Out-of-State Tuition:$7,404
Admission Rate:N/A
Graduation Rate:49%
Total Enrollment:156,935
#4El Paso County

Colorado Technical University-Colorado Springs

Colorado Springs, CO

In-State Tuition:$12,036
Out-of-State Tuition:$12,036
Admission Rate:N/A
Graduation Rate:20%
Total Enrollment:24,808
#5Maricopa County

Grand Canyon University

Phoenix, AZ

In-State Tuition:$16,407
Out-of-State Tuition:$16,407
Admission Rate:78%
Graduation Rate:45%
Total Enrollment:101,816
#6Lynchburg City

Liberty University

Lynchburg, VA

In-State Tuition:$15,467
Out-of-State Tuition:$15,467
Admission Rate:99%
Graduation Rate:66%
Total Enrollment:96,709

Nonprofit Marketing Manager Required Education (2024)

To succeed as a Nonprofit Marketing Manager, you'll need to consider the educational qualifications that can enhance your expertise in the field.

  • Minimum Education:
    A bachelor's degree is typically the minimum requirement for this role. Relevant fields of study include:

    • Marketing
    • Communications
    • Public Relations
    • Nonprofit Management
    • Business Administration

  • Advanced Education:
    Pursuing further education can provide a competitive edge:

    • A master's degree in a related field, such as:
      • Marketing
      • Public Administration
      • Nonprofit Management
      • Business Administration (MBA) with a focus on nonprofit leadership
    • Advanced coursework may cover strategic marketing, fundraising, and organizational leadership, enhancing your ability to manage complex marketing campaigns within nonprofit organizations.

Education plays a significant role in equipping you with the necessary skills and knowledge to navigate the complexities of nonprofit marketing effectively.

Nonprofit Marketing Manager Professional Certifications & Licenses (2024)

To advance your career as a Nonprofit Marketing Manager, consider obtaining the following certifications and licenses that are relevant to the field:

  • Certified Fund Raising Executive (CFRE)
    This certification is designed for fundraising professionals and demonstrates your commitment to the nonprofit sector and your knowledge of best practices in fundraising.

  • Certificate in Nonprofit Management
    Offered by various universities, this certificate helps you understand the fundamentals of managing a nonprofit organization, including marketing strategies tailored to not-for-profit contexts.

  • Nonprofit Marketing Strategy Certificate
    This program usually focuses on marketing principles specifically for nonprofits, enhancing your skills in creating effective marketing campaigns that resonate with donors and stakeholders.

  • Digital Marketing Certification
    Since digital marketing is vital in today’s landscape, certifications from platforms like Google, HubSpot, or Hootsuite can be beneficial. They cover areas such as SEO, social media marketing, and email marketing, helping you implement effective online strategies.

  • Content Marketing Certification
    This certification focuses on the strategies involved in creating and distributing valuable content that attracts and retains a clearly-defined audience, crucial for nonprofit organizations that often rely on storytelling.

  • Project Management Professional (PMP)
    While not specific to nonprofit marketing, this certification equips you with the skills to manage projects efficiently, a valuable asset in coordinating marketing campaigns and initiatives.

  • Certified Associate in Project Management (CAPM)
    A precursor to the PMP, this certification can also be beneficial, especially if you're new to project management within the nonprofit sector.

Obtaining one or more of these certifications can enhance your qualifications and increase your competitiveness in the nonprofit marketing field.

Job Duties for Nonprofit Marketing Managers

  • Assign, supervise, and review the activities of fundraising staff.

  • Compile or develop materials to submit to granting or other funding organizations.

  • Conduct research to identify the goals, net worth, charitable donation history, or other data related to potential donors, potential investors, or general donor markets.

Technologies Used by Nonprofit Marketing Managers

Customer relationship management CRM software

  • Blackbaud The Raiser's Edge
  • Salesforce software

Desktop publishing software

  • Adobe InDesign
  • Microsoft Publisher

Video creation and editing software

  • Adobe After Effects
  • YouTube

Nonprofit Marketing Manager Internships, Apprenticeships & Practical Training

Gaining practical experience is essential in the field of nonprofit marketing. Here are some opportunities that can enhance your skill set and prepare you for a career as a Nonprofit Marketing Manager:

  • Internships with Nonprofit Organizations: Many nonprofit organizations offer internships that provide hands-on experience in marketing. Look for roles that involve assisting with social media campaigns, email marketing, and content creation. Examples include:

    • Local charities that need help promoting fundraising events
    • Environmental organizations focusing on awareness campaigns
    • Arts nonprofits looking for assistance in promotion and audience engagement

  • Marketing Fellowships: Some nonprofits have structured fellowship programs designed for recent graduates or those new to the field. These may provide a deeper involvement in strategy development and execution. Searches through platforms like Idealist and Work for Good can yield options here.

  • University Partnerships: Many universities have partnerships with nonprofits for practicum or service-learning courses. Engage with your institution’s career services to identify programs that place students with nonprofit organizations for semester-long projects.

  • Volunteer Roles with Marketing Focus: While not formal internships, volunteering in a marketing capacity can provide valuable experience. Consider:

    • Helping with the marketing efforts of a local food bank
    • Assisting a nonprofit with website management or strategy
    • Creating promotional content for community events hosted by nonprofits

  • Apprenticeship Programs: Check for apprentice-style programs where you can train alongside experienced professionals. These programs may not always be branded as apprenticeships but can operate similarly by offering mentorship and practical marketing experiences.

  • Remote Internships: In the digital age, many nonprofits are open to remote internships. Look for remote marketing internships that allow you to develop skills in digital marketing, analytics, and social media management, expanding your network without geographical constraints.

  • Social Media Management Internships: As nonprofits increasingly rely on social media for outreach, many may offer internships focused on social media strategy. This could involve managing accounts, designing posts, and engaging with followers.

  • Grant Writing Internships: Often, nonprofits need support in securing funding. A position that allows you to assist in grant writing can provide insight into a significant aspect of nonprofit operations while developing your writing and research skills.

  • Marketing Analytics Internships: Consider internships that focus on data analysis related to marketing campaigns. Learning to interpret campaign metrics and adjust strategies based on data will be invaluable in your future roles.

Exploring these opportunities can help you build a robust resume while developing the specific skills necessary to excel as a Nonprofit Marketing Manager.

Nonprofit Marketing Manager Continuing Education & Professional Development (2024)

To excel as a Nonprofit Marketing Manager, you should actively pursue continuing education and professional development opportunities that enhance your skills and keep you informed about the latest trends in nonprofit marketing. Consider the following options:

  • Certifications

    • Certified Nonprofit Marketing Professional (CNMP): This certification focuses on marketing strategies specific to the nonprofit world and can help you develop a robust understanding of sector-specific challenges.
    • HubSpot Content Marketing Certification: Offers insights on content marketing strategies, essential for engaging your audience and generating support for your organization.
    • Google Analytics Certification: Understand how to measure your marketing effectiveness through data analysis, essential for adjusting strategies and demonstrating impact.

  • Workshops and Seminars

    • Attend industry-specific workshops such as those offered by the Nonprofit Marketing Conference, designed to hone specific skills in areas like social media, fundraising communication, and donor engagement.
    • Participate in local seminars hosted by nonprofits, universities, or industry leaders that focus on emerging trends and best practices in nonprofit marketing.

  • Webinars and Online Courses

    • Online platforms, such as Coursera, edX, or Skillshare, provide courses tailored to nonprofit marketing, often featuring industry experts and contemporary practices.
    • Register for webinars offered by organizations like the Nonprofit Technology Network (NTEN) or the Association of Fundraising Professionals (AFP) for valuable insights and updates.

  • Networking Opportunities

    • Join professional associations such as the American Marketing Association (AMA) or your local Nonprofit Association to connect with peers, share knowledge, and learn about job opportunities.
    • Attend local meetups or industry networking events to interact with fellow professionals and gain insights into their successful strategies and experiences.

  • Conferences and Industry Events

    • Attend national and regional conferences, such as the Nonprofit Technology Conference (NTC), where you can attend workshops and network with others in the field.
    • Participate in events hosted by the Direct Marketing Association for Nonprofits, which can help you explore new techniques and gain inspiration for effective campaigns.

  • Graduate Education

    • Consider pursuing a master’s degree in a related field, such as Nonprofit Management, Marketing, or Public Relations. Advanced degrees can deepen your expertise and enhance your credibility.
    • Look for specialized programs focused on nonprofit marketing or digital marketing that blend theory with practical application.

  • Mentorship and Coaching

    • Seek mentorship from experienced nonprofit marketing professionals who can provide guidance, share their experiences, and help you navigate your career path.
    • Engage with professional coaches who specialize in nonprofit leadership and marketing to develop your skills and strategies effectively.

  • Self-Directed Learning

    • Read books, journals, and articles focused on nonprofit marketing, fundraising strategies, and case studies to enhance your knowledge base.
    • Follow industry-leading blogs and subscribe to newsletters from reputable organizations to stay updated on new strategies, technologies, and trends in nonprofit marketing.

By leveraging these continuing education and professional development opportunities, you can strengthen your skills, expand your network, and remain competitive in the ever-evolving landscape of nonprofit marketing.

What To Look For When Deciding On Campus vs Online Degree Programs for Nonprofit Marketing Managers (2024)

When considering educational pathways for a career as a Nonprofit Marketing Manager, you have the option of pursuing online or campus-based programs. Each format has its advantages and considerations.

Online Education Programs

  • Flexibility: Online programs allow you to study at your own pace and schedule. This is particularly beneficial if you are working or have other commitments.
  • Accessibility: You can access courses from anywhere with an internet connection, making it easier to enroll in programs that may not be locally available.
  • Diverse Offerings: Many online institutions offer a wide variety of courses focusing on nonprofit management, marketing strategies, and digital communications.
  • Self-Motivation Required: Online learning often demands a higher level of self-discipline and time management since you are responsible for keeping up with coursework and deadlines.
  • Networking Opportunities: While online programs may provide fewer in-person networking opportunities, many offer virtual networking events and online forums to connect with peers and professionals in the nonprofit sector.
  • Technological Proficiency: Engaging in online education helps you enhance your digital skills, which are critical for modern marketing roles.

Campus-Based Education Programs

  • Structured Environment: Traditional campus programs offer a structured learning environment, including scheduled classes and direct interaction with instructors.
  • In-Person Networking: Attending a campus program allows for more face-to-face networking opportunities with fellow students, faculty, and industry professionals.
  • Hands-On Experience: Many campus programs include practical components, such as internships or group projects, that provide real-world experiences applicable to nonprofit marketing.
  • Access to Resources: Campus-based students often have access to on-site resources, such as libraries, study groups, and career services, which can enhance the learning experience.
  • Community Engagement: Being physically present in a program may foster a sense of community and collaboration, offering opportunities for group learning and support.
  • Limited Flexibility: Typically, traditional programs require you to adhere to a set schedule, which can pose challenges if you are balancing work or personal commitments.

Choosing between online and campus-based education programs ultimately depends on your learning preferences, lifestyle, and career goals. Consider your needs carefully to determine which format may serve you best in pursuing a career as a Nonprofit Marketing Manager.

Nonprofit Marketing Manager Typical Career Path (2024)

As you pursue a career as a Nonprofit Marketing Manager, you can expect to follow a progressive career path that includes various roles at different levels. Here’s an overview of typical positions you might encounter:

Entry-Level Positions

  • Marketing Coordinator

    • Assists in implementing marketing strategies and campaigns.
    • Manages social media accounts and creates content for different platforms.
    • Engages in research to understand target audiences and market trends.

  • Communications Assistant

    • Aids in preparing internal and external communications.
    • Supports the production of newsletters, press releases, and marketing materials.
    • Maintains databases and tracks engagement metrics.

  • Fundraising Associate

    • Works with the development team to coordinate fundraising events.
    • Assists in the production of donor communications and solicitation materials.
    • Engages with donors and supports relationship-building initiatives.

Mid-Level Positions

  • Marketing Manager

    • Oversees marketing and communications strategies to enhance visibility and reach.
    • Manages a team of coordinators and assistants, guiding project execution.
    • Analyzes marketing data and metrics to refine strategies and increase effectiveness.

  • Development Manager

    • Coordinates fundraising campaigns and major gift solicitation efforts.
    • Responsible for donor stewardship and engagement.
    • Develops marketing materials aimed at donor relations and grant applications.

  • Digital Marketing Specialist

    • Focuses on online marketing strategies, including SEO, PPC, and email campaigns.
    • Utilizes analytics to drive targeted campaigns and improve online presence.
    • Collaborates with content creators to develop engaging digital resources.

Advanced Roles

  • Director of Marketing and Communications

    • Leads the strategic direction for all marketing and communication initiatives.
    • Collaborates with executive leadership to align marketing activities with organizational goals.
    • Manages budgets and resources allocated for marketing efforts.

  • Chief Development Officer

    • Oversees all development and fundraising activities, including major giving, corporate sponsorships, and grant writing.
    • Develops long-term strategies for financial sustainability and growth.
    • Represents the organization in high-level donor interactions and community engagement.

  • Vice President of Marketing

    • Responsible for overall marketing strategy and positioning of the nonprofit.
    • Drives brand development and ensures consistent messaging across all platforms.
    • Measures the impact of marketing initiatives on organizational objectives and adapts plans accordingly.

As you progress through these roles, you'll build upon your skills, expertise, and network, enabling you to make a greater impact in the nonprofit sector.

Related Fields and Alternative Career Paths to Nonprofit Marketing Managers (2024)

As a Nonprofit Marketing Manager, your educational background and skill set open doors to various related careers, particularly those that demand creativity, strategic thinking, and a strong understanding of community engagement. Here are some related fields and alternative career paths to consider:

  • Marketing Manager: You can transition directly into the for-profit sector, leveraging your nonprofit marketing experience to manage brand strategies, advertising, and market research for various businesses.

  • Public Relations Manager: This role involves managing communication between organizations and their publics. Skills in storytelling and media relations developed as a Nonprofit Marketing Manager will serve you well in this field.

  • Communications Director: Overseeing internal and external communication strategies, you can utilize your nonprofit communication expertise in corporate, governmental, or other nonprofit organizations.

  • Community Engagement Manager: Your experience in building relationships with stakeholders can seamlessly transition into this role, which focuses on fostering connections between organizations and their local communities.

  • Fundraising Manager: This position entails developing strategies to secure funding for organizations. The marketing skills you have honed can effectively support fundraising campaigns and donor relations.

  • Social Media Manager: You can pivot into managing social media strategies and content creation for various organizations, applying your understanding of audience engagement and digital marketing.

  • Content Marketing Specialist: With your experience in creating compelling content for nonprofit audiences, a role in content marketing allows you to produce engaging material for various platforms in different industries.

  • Event Coordinator: Your skills in managing campaigns and marketing events can lead to opportunities in planning and executing various types of events, from corporate functions to community festivals.

  • Brand Manager: In this position, you'll be responsible for developing and maintaining a brand's image and communication. Your understanding of nonprofit branding can easily translate into building for-profit brands.

Additionally, pursuing further education or certifications in digital marketing, communication, or public relations can enhance your qualifications and accelerate your transition into these alternative career paths. Networking within these fields, attending conferences, and acquiring relevant certifications can also provide you with valuable insights and connections to facilitate your movement into these roles.

Nonprofit Marketing Manager Frequently Asked Questions (FAQs) (2024)

  • What level of education do I need to become a Nonprofit Marketing Manager?
    Most positions require at least a bachelor's degree in marketing, communications, public relations, or a related field. Some employers may prefer candidates with a master's degree, especially for senior roles.

  • Is there any specific coursework I should focus on during my studies?
    Courses in nonprofit management, digital marketing, fundraising, and social media strategy are particularly relevant. Additionally, hands-on experience through internships or volunteer positions can be extremely beneficial.

  • Do I need prior experience in the nonprofit sector?
    While not always required, having experience in the nonprofit sector is advantageous. Understanding the unique challenges and goals of nonprofits can enhance your effectiveness in a marketing role.

  • Are there any certifications that can enhance my qualifications?
    Yes, certifications such as the Certified Fund Raising Executive (CFRE) or certifications in digital marketing from accredited organizations can improve your credentials and understanding of the nonprofit space.

  • How important is networking in this career field?
    Networking is very important for nonprofit marketing managers. Building relationships within the nonprofit community can open up job opportunities, partnerships, and collaborative projects.

  • Will experience in for-profit marketing help me in the nonprofit sector?
    Absolutely. Skills in market research, brand management, and communication strategies are transferable. However, understanding the specific missions and funding dynamics of nonprofits is crucial.

  • Is there a difference in marketing strategies for nonprofit organizations versus for-profit businesses?
    Yes, nonprofit marketing often focuses more on mission-driven messaging, donor engagement, and community impact rather than direct sales. The goal is to inspire action, whether that's donating, volunteering, or raising awareness.

  • What types of organizations typically hire Nonprofit Marketing Managers?
    You can find opportunities with various nonprofit organizations, including charities, foundations, arts organizations, educational institutions, and environmental groups.

  • What are common job titles related to Nonprofit Marketing Manager?
    Common titles include Marketing Coordinator, Communications Manager, Development Manager, and Director of Marketing and Communications.

  • What skills are essential for a Nonprofit Marketing Manager?
    Key skills include strong verbal and written communication, social media management, analytical thinking, project management, and the ability to work collaboratively with diverse teams.

  • Can I transition into a Nonprofit Marketing Manager role from a different industry?
    Yes, transitioning from another industry is possible, especially if you possess relevant skills in marketing, communication, or project management. Gaining experience through volunteer work in a nonprofit can also help facilitate this shift.

Additional Resources for Nonprofit Marketing Managers (2024)

  • The Chronicle of Philanthropy

    • Website: philanthropy.com
    • Description: A leading source of news, trends, and resources for nonprofit professionals, providing insights into effective marketing strategies and sector updates.

  • Nonprofit Marketing Guide

    • Website: nonprofitmarketingguide.com
    • Description: Offers a wealth of resources, including webinars, eBooks, and articles focused on marketing specifically tailored for nonprofit organizations.

  • Association of Fundraising Professionals (AFP)

    • Website: afpglobal.org
    • Description: This organization supports individuals in the nonprofit sector through education, networking opportunities, and professional development resources.

  • Nonprofit Leadership Alliance

    • Website: nonprofitleadershipalliance.org
    • Description: Provides training, certification, and networking for those interested in building careers in nonprofit management, including marketing roles.

  • The Nonprofit Marketing Certification Course – Digital Marketing Institute

    • Website: digitalmarketinginstitute.com
    • Description: A specialized online course designed to equip you with essential digital marketing skills pertinent to the nonprofit sector.

  • LinkedIn Learning

    • Website: linkedin.com/learning
    • Description: Offers a variety of courses on marketing, social media strategy, and communications applicable to the nonprofit sector. Look for specific courses on nonprofit marketing.

  • The Fundraising Authority

    • Website: fundraisingauthority.com
    • Description: Provides guidance on fundraising and marketing strategies for nonprofits through articles, templates, and toolkits.

  • Nonprofit Marketing Twitter Chats

    • Description: Engage with the nonprofit community by participating in Twitter chats such as #NonprofitMarketing and #ImpactChat. These chats, often hosted by industry experts, can provide current insights and networking opportunities.

  • Harvard Business Review

    • Website: hbr.org
    • Description: While not exclusively focused on nonprofits, HBR provides valuable articles and case studies on marketing strategies that can be applied within the nonprofit sector.

  • Idealist

    • Website: idealist.org
    • Description: A platform for nonprofit job listings, internships, and volunteer opportunities, it also features resources for professional development and career advice.

  • GrantSpace by Candid

    • Website: grantspace.org
    • Description: Offers resources for nonprofits, including a wealth of information on funding opportunities, proposal writing, and effective marketing for grant submissions.

Utilizing these resources will not only enhance your knowledge and skills but also connect you with a network of professionals dedicated to successful nonprofit marketing efforts.