Explore National Sales Manager Schools (2024)

Looking to start your journey as a National Sales Manager? Finding the right education is key. Here's a curated list of schools offering quality National Sales Manager programs:

  • We've identified top institutions known for excellent National Sales Manager education.
  • Options include both local schools and nationally recognized programs.
  • Each listing highlights relevant degree programs for aspiring National Sales Manager professionals.
  • You'll also find information on related career paths in the field.

Browse through these options to find a program that aligns with your career goals in the National Sales Manager industry.

Top National Sales Manager Schools (2024)

View our ranking methodology here
#1Maricopa County

University of Phoenix-Arizona

Phoenix, AZ

In-State Tuition:$9,552
Out-of-State Tuition:$9,552
Admission Rate:N/A
Graduation Rate:18%
Total Enrollment:88,891
#2Merrimack County

Southern New Hampshire University

Manchester, NH

In-State Tuition:$15,000
Out-of-State Tuition:$15,000
Admission Rate:96%
Graduation Rate:41%
Total Enrollment:164,091
#3Salt Lake County

Western Governors University

Salt Lake City, UT

In-State Tuition:$7,404
Out-of-State Tuition:$7,404
Admission Rate:N/A
Graduation Rate:49%
Total Enrollment:156,935
#4El Paso County

Colorado Technical University-Colorado Springs

Colorado Springs, CO

In-State Tuition:$12,036
Out-of-State Tuition:$12,036
Admission Rate:N/A
Graduation Rate:20%
Total Enrollment:24,808
#5Maricopa County

Grand Canyon University

Phoenix, AZ

In-State Tuition:$16,407
Out-of-State Tuition:$16,407
Admission Rate:78%
Graduation Rate:45%
Total Enrollment:101,816
#6Lynchburg City

Liberty University

Lynchburg, VA

In-State Tuition:$15,467
Out-of-State Tuition:$15,467
Admission Rate:99%
Graduation Rate:66%
Total Enrollment:96,709

National Sales Manager Required Education (2024)

To become a National Sales Manager, you need to meet specific educational requirements that can vary depending on the organization and industry. Here’s a breakdown of the minimum and advanced education options:

  • Minimum Education:

    • A bachelor’s degree is typically required. Common fields of study include:
      • Business Administration
      • Marketing
      • Communications
      • Finance
    • Having a degree in a related field can provide foundational knowledge and skills essential for a career in sales management.

  • Advanced Education:

    • Many employers prefer candidates with a master’s degree, which can enhance your qualifications:
      • A Master of Business Administration (MBA) is highly regarded, particularly with a focus on sales management, marketing, or business strategy.
    • Additional education beyond a bachelor’s degree can set you apart in a competitive job market, demonstrating advanced skill sets and leadership capabilities.

    Meeting these educational requirements is critical as you prepare for a career as a National Sales Manager.

National Sales Manager Professional Certifications & Licenses (2024)

To enhance your qualifications as a National Sales Manager, you may consider obtaining the following certifications and licenses:

  • Certified Sales Executive (CSE): Offered by the Sales Management Association, this certification focuses on advanced sales management practices and demonstrates your expertise in leading sales teams.

  • Certified Professional Sales Person (CPSP): Provided by the National Association of Sales Professionals, this certification emphasizes the skills required in selling and sales management and is aimed at professional development.

  • Sales Management Certification: Various organizations, including universities and professional associations, offer this certification. It typically covers skills such as sales forecasting, strategy development, and team leadership.

  • Project Management Professional (PMP): While not sales-specific, this certification from the Project Management Institute can be beneficial. It equips you with project management skills that are often essential in managing sales initiatives and campaigns.

  • Chartered Institute of Marketing (CIM) Qualification: Especially relevant if you work in a marketing-led organization, this certification can enhance your understanding of marketing principles, which are closely tied to sales.

  • Certified Sales Leader (CSL): Offered by the National Association of Sales Professionals, this program focuses on critical thinking and leadership skills needed for effective sales management.

  • State-Specific Licenses: Depending on your industry, you may need specific state licenses, such as a real estate license, if you're managing sales teams in those sectors.

Consider pursuing these certifications to improve your knowledge and credibility within the field of sales management.

Job Duties for National Sales Managers

  • Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.

  • Resolve customer complaints regarding sales and service.

  • Review operational records and reports to project sales and determine profitability.

Technologies and Skills Used by National Sales Managers

Customer relationship management CRM software

  • Oracle Eloqua
  • Salesforce software

Data base user interface and query software

  • Airtable
  • Yardi software

Enterprise resource planning ERP software

  • Microsoft Dynamics
  • Oracle PeopleSoft

Basic Skills

  • Listening to others, not interrupting, and asking good questions
  • Talking to others

Problem Solving

  • Noticing a problem and figuring out the best way to solve it

Social

  • Bringing people together to solve differences
  • Talking people into changing their minds or their behavior

National Sales Manager Internships, Apprenticeships & Practical Training

As a prospective National Sales Manager, gaining relevant experience during your education or early career is essential. Internships and apprenticeships can provide hands-on opportunities that enrich your skills and knowledge in sales management. Here are some examples of opportunities you might consider:

  • Sales Internships

    • Many companies offer summer internship programs specifically geared towards students interested in sales. These internships often involve working alongside sales representatives and managers to understand client relationship management, sales strategy, and market analysis.
    • Roles may include conducting market research, assisting in the preparation of sales presentations, and participating in sales meetings.

  • Management Trainee Programs

    • Larger corporations often have structured management trainee programs that can function similarly to apprenticeships. These programs are designed for recent graduates and typically last from several months to a couple of years.
    • You will rotate through various departments, including sales, marketing, and customer service, allowing you to gain a well-rounded view of how different functions support sales performance.

  • Sales Development Representative Positions

    • Entry-level roles such as Sales Development Representatives (SDRs) are great starting points. These positions often focus on lead generation, prospecting, and qualifying potential clients.
    • Working as an SDR helps you learn the sales process and develop communication and negotiation skills that are critical for a National Sales Manager.

  • Shadowing Programs

    • Some companies encourage job shadowing opportunities where you can observe a current National Sales Manager in action.
    • Through shadowing, you gain insights into daily tasks, client interactions, and strategic planning processes.

  • Industry-Specific Internships

    • Look for internships within specific industries that interest you, such as technology, pharmaceuticals, or consumer goods. Each sector has unique sales practices and market dynamics that you can explore.
    • These internships often provide training that is specific to the industry's sales techniques and customer engagement strategies, enhancing your expertise.

  • Sales Workshops and Boot Camps

    • Participating in intensive workshops offered by professional organizations can serve as practical training. These workshops can cover topics like sales techniques, CRM software training, and lead generation strategies.
    • You may also receive valuable networking opportunities to connect with industry professionals.

  • Volunteer Sales Roles

    • Consider volunteering for nonprofit organizations, where you can take on sales or fundraising responsibilities.
    • This experience can help you hone your persuasive communication skills, ability to build rapport, and project management capabilities in a less pressured environment.

By pursuing these internships and apprenticeships, you will position yourself as a competitive candidate for roles in sales management and develop the practical skills necessary for success in this field.

National Sales Manager Continuing Education & Professional Development (2024)

As a National Sales Manager, staying competitive in the dynamic field of sales requires continuous learning and skill enhancement. Engaging in ongoing education and professional development can improve your effectiveness and adapt to the evolving market landscape. Here are several opportunities for growth:

  • Formal Education Programs

    • Master of Business Administration (MBA): Pursuing an MBA with a focus on sales management or marketing prepares you for higher-level strategies and operational insights.
    • Certificate Programs: Look into specialized certificates such as Sales Management, Strategic Sales Leadership, or Business Development from accredited institutions.

  • Professional Certifications

    • Certified Sales Professional (CSP): This credential from the Sales Management Association validates your expertise and commitment to sales excellence.
    • Sales Certifications from Professional Organizations: Consider certifications from organizations like the American Management Association (AMA) or the Association of Corporate Growth (ACG) that provide industry-recognized credentials.

  • Industry Conferences and Workshops

    • Attending industry conferences and workshops helps you learn new sales techniques, meet influential professionals, and exchange best practices in sales management.
    • Participate in networking events to build connections that enhance your professional development.

  • Online Courses and Webinars

    • Platforms like Coursera, LinkedIn Learning, or Udemy offer various courses covering topics from negotiation skills to data-driven sales strategies.
    • Attend webinars that focus on the latest trends and tools in sales management to stay informed and agile.

  • Mentorship and Coaching

    • Seek mentorship from experienced sales leaders who can provide guidance and support tailored to your career path.
    • Consider hiring a professional sales coach to refine your skills and adopt new strategies relevant to your organizational context.

  • Books and Publications

    • Regularly read books and subscribe to industry publications and journals focused on sales strategies and management.
    • Follow thought leaders in the field through blogs and social media to gain insights into innovative practices.

  • Networking and Professional Organizations

    • Join organizations such as the Sales Management Association or the National Association of Sales Professionals to gain access to resources, knowledge-sharing, and networking opportunities.
    • Participate in local chapters or online forums to engage with peers and discuss challenges and solutions in sales management.

  • Performance Reviews and Feedback

    • Use formal performance reviews as opportunities for professional growth; seek constructive feedback and identify areas for improvement.
    • Set specific, measurable goals that align with your career aspirations and solicit ongoing feedback to stay accountable.

Engaging in these continuing education and professional development opportunities can enhance your skills, widen your knowledge base, and position you for advancement in your career as a National Sales Manager.

What To Look For When Deciding On Campus vs Online Degree Programs for National Sales Managers (2024)

When considering a career as a National Sales Manager, it's essential to evaluate the educational pathways available to you. Each option offers unique benefits and challenges that can impact your learning experience and preparation for the role.

Online Education Programs

  • Flexibility: Online programs often allow you to learn at your own pace and schedule, making it easier to balance work, family, and education.
  • Variety of Options: You can find a wide range of programs, including associate degrees, bachelor’s degrees, and master’s degrees in fields such as business administration, marketing, and sales management.
  • Accessibility: Online programs can be accessed from anywhere with an internet connection, which means you can enroll in programs offered by institutions across the country.
  • Networking Opportunities: Many online programs have forums or discussion groups that enable you to connect with peers and industry professionals, facilitating essential networking.
  • Technology Driven: Online learning often incorporates various digital tools and resources, preparing you for a tech-centric sales environment.

Campus-Based Education Programs

  • Structured Learning Environment: Campus-based programs provide a traditional classroom setting, which some learners find beneficial for discipline and focus.
  • Immediate Interaction: In-person classes facilitate direct communication with instructors and classmates, which can enhance understanding and collaboration.
  • Hands-On Experience: You may have access to workshops, labs, and real-world projects, which can provide practical experience relevant to sales roles.
  • Campus Resources: Institutions often offer additional resources such as tutoring, career services, and access to alumni networks that can support your career development.
  • Extracurricular Activities: On-campus programs usually provide opportunities for involvement in clubs, organizations, and events that can enhance your resume and networking opportunities.

Summary of Considerations

When choosing between online and campus-based education programs for a career as a National Sales Manager, consider your personal learning style, career goals, and life circumstances. Both pathways can provide the necessary education and skills, but your choice will determine the manner in which you engage with the content and the extent of your networking opportunities.

National Sales Manager Typical Career Path (2024)

As you embark on your journey to becoming a National Sales Manager, you will typically transition through several roles, each building on the knowledge and skills developed in the previous positions. Here’s an overview of the typical career progression:

Entry-Level Positions:

  • Sales Representative: This role focuses on direct interaction with customers, where you will learn the fundamentals of sales, product knowledge, and customer service. Your responsibilities may include prospecting for new clients, managing accounts, and meeting sales quotas.
  • Sales Associate: Working closely with senior sales staff, you will assist in administrative tasks, prepare sales presentations, and gather market intelligence. This position helps you understand customer behavior and sales strategies in depth.
  • Inside Sales Representative: You will engage potential clients through telemarketing, email outreach, and online presentations. This role enhances your communication skills and provides experience in lead nurturing.

Mid-Level Positions:

  • Sales Manager: As a sales manager, you will lead a team of sales representatives, set targets, and develop sales strategies. This role requires strong leadership skills and a deep understanding of the sales process as you work to achieve team success.
  • Regional Sales Manager: In this position, you will oversee sales operations in a specific geographic area. You'll be responsible for setting regional sales goals, analyzing regional performance, and implementing strategies to drive sales growth.
  • Account Manager: Focusing on maintaining and expanding relationships with existing clients, an account manager ensures customer satisfaction and identifies upselling opportunities. This role can enhance your negotiation skills and your understanding of client needs.

Advanced Roles:

  • National Sales Manager: At this level, you are responsible for all sales operations across the country. You will develop and execute national sales strategies, manage larger teams, and coordinate with marketing and product development. A deep understanding of market trends and the ability to drive results are key in this role.
  • Director of Sales: This executive-level position involves strategic planning and oversight of the entire sales organization. You will be responsible for setting long-term sales vision, establishing budgets, and ensuring alignment with overall company goals.
  • Vice President of Sales: In this top-tier position, you will lead the sales department within the organization, reporting to the C-suite. Your focus will be on high-level strategies, cross-departmental collaboration, and overall revenue growth.

Throughout your career path, developing skills in leadership, strategic planning, market analysis, and customer relationship management will be essential as you progress to higher levels in sales management. Each role provides unique experiences that prepare you for the next stage of your career.

Related Fields and Alternative Career Paths to National Sales Managers (2024)

As a National Sales Manager, the skills and experience you acquire can lead you to various related career paths, leveraging your education and expertise in sales, management, and strategic planning. Here are several options to consider:

  • Sales Director
    Typically a step above the National Sales Manager, a Sales Director oversees larger sales operations, often managing multiple sales teams across regions or product lines. Your experience in setting sales strategies and motivating teams serves as a solid foundation for this role.

  • Business Development Manager
    This position focuses on identifying new business opportunities and building relationships that can lead to sales growth. The skills you've honed in sales strategy, negotiation, and client management will be invaluable as you pursue this path.

  • Marketing Manager
    Transitioning to marketing allows you to utilize your understanding of sales dynamics in crafting strategies that attract and retain customers. Your background in analyzing market trends and consumer behavior is directly applicable here.

  • Account Manager
    If you enjoy the relational aspect of sales, account management might be an ideal fit. This role involves maintaining relationships with clients and ensuring their needs are met, which aligns closely with the skills of a National Sales Manager.

  • Customer Success Manager
    In this role, the goal is to ensure customer satisfaction and retention post-sale, focusing on ongoing relationships and support. Your experience in understanding customer needs and driving value will be beneficial.

  • Product Manager
    With a strong grasp of market needs and customer demands, a shift to product management involves overseeing the development and lifecycle of a product. Your insights into consumer behavior and sales forecasting can guide product strategies.

  • Sales Training Manager
    If you have a passion for mentoring others, consider a role focused on training and development. You'll be responsible for developing training programs to enhance sales team effectiveness using your knowledge of best practices.

  • Retail Operations Manager
    This role can be a natural transition if your experience is more aligned with retail sales. You'd oversee the day-to-day operations of retail locations, combining sales management expertise with operational effectiveness.

  • Entrepreneur/Business Owner
    If you have an entrepreneurial spirit, you might consider starting your own business. Your comprehensive sales knowledge can guide you in building a sales-driven organization from the ground up.

To pivot to any of these related fields, enhancing your education through courses in marketing, product management, or strategic planning can provide additional expertise and credentials for a smoother transition. Networking within these areas and seeking mentorship can also facilitate your move into a new role while leveraging your existing skills.

National Sales Manager Frequently Asked Questions (FAQs) (2024)

  • What educational background is typically required to become a National Sales Manager?
    Most employers prefer candidates with a bachelor’s degree in business, marketing, or a related field. Some companies may require or prefer a master's degree, such as an MBA, particularly for managerial positions.

  • Is prior experience in sales necessary for this role?
    Yes, prior experience in sales is typically required, often ranging from 5 to 10 years. Employers look for candidates with a proven track record of success in sales, along with experience in leadership or management roles.

  • Are there any specific certifications that can enhance my qualifications?
    While not mandatory, certifications such as Certified Sales Professional (CSP) or Certified Professional Sales Person (CPSP) can enhance your resume and demonstrate your commitment to the profession.

  • Can I transition into a National Sales Manager role from a different career path?
    Transitioning is possible, especially if you have relevant skills in sales, marketing, or management. Gaining experience in entry-level sales roles can provide the foundation needed for advancement.

  • Is ongoing education important in the sales field?
    Yes, staying updated with the latest sales techniques, tools, and industry trends is vital. Many National Sales Managers pursue continuing education opportunities, workshops, and seminars.

  • Do I need to have specific technical skills for this career?
    Familiarity with customer relationship management (CRM) software, data analysis tools, and sales reporting systems is advantageous. Additionally, strong communication and interpersonal skills are essential.

  • How can I improve my qualifications for this role while still in school?
    Consider pursuing internships in sales or marketing, participating in business clubs, and taking courses related to sales management. Networking with professionals in the field can also provide valuable insights and opportunities.

  • What is the importance of leadership skills in this position?
    Effective leadership skills are crucial as you will be responsible for managing and motivating your sales team, setting goals, and developing strategies to achieve sales targets.

  • Are there any particular industries where National Sales Managers are more prevalent?
    National Sales Managers are found across various industries such as technology, pharmaceuticals, consumer goods, and manufacturing. Each industry may have different expectations regarding knowledge and experience.

  • What is the career advancement potential for a National Sales Manager?
    Advancement options may include moving into higher executive roles such as Director of Sales, Vice President of Sales, or Chief Sales Officer. Continued professional development and success in your role can significantly enhance your career trajectory.

Additional Resources for National Sales Managers (2024)

  • American Management Association (AMA)
    The AMA offers various training programs and resources focused on management and leadership development, which are essential for advancing your career as a National Sales Manager.
    Visit AMA

  • Sales Management Association
    This professional association provides resources, research, and educational events for sales management professionals. Membership offers access to exclusive content that can help you sharpen your skills.
    Visit Sales Management Association

  • LinkedIn Learning
    An online platform featuring courses specifically tailored to sales management, leadership, and strategy development. This resource allows you to learn at your own pace and covers a wide range of topics relevant to the role of a National Sales Manager.
    Visit LinkedIn Learning

  • National Retail Federation (NRF)
    The NRF offers insights and educational resources related to retail sales management. A great resource if you are working within retail or consumer products sectors.
    Visit NRF

  • Harvard Business Review
    Subscribe to access articles and case studies on sales strategies and management techniques. It provides valuable insights from experienced professionals that can enhance your understanding of the landscape.
    Visit Harvard Business Review

  • Sales Training and Development Organizations
    Numerous organizations specialize in sales training and development, such as the RAIN Group and the Brooks Group. Explore their resources for workshops, certifications, and training materials focused on sales management.
    Visit RAIN Group
    Visit Brooks Group

  • Toastmasters International
    Develop your communication and leadership skills through local Toastmasters clubs, which can significantly impact your effectiveness as a National Sales Manager.
    Visit Toastmasters

  • Institute for Sales Management (ISM)
    The ISM specializes in advancing the professionalism of sales managers through training, certification, and resources related to sales management best practices.
    Visit ISM

  • Coursera
    Offers various online courses related to sales and management from top universities and organizations. This platform can help you earn certificates that enhance your credibility in sales management.
    Visit Coursera

  • Books on Sales Management
    Consider reading influential texts such as "The Sales Manager's Handbook" by Jack D. McCoy and "Coaching Salespeople into Sales Champions" by Keith Rosen, which provide deeper insights into effective sales management practices. You can find these books on platforms like Amazon or your local library.

  • Professional Networking Organizations
    Join groups such as the Business Networking International (BNI) or local chambers of commerce to broaden your professional network and gain exposure to best practices in sales leadership.
    Visit BNI
    Visit U.S. Chamber of Commerce

Utilizing these resources will enhance your knowledge and skill set, aligning you with the demands and expectations of a National Sales Manager position.