Explore E-commerce Sales Manager Schools (2024)

Looking to start your journey as an E-commerce Sales Manager? Finding the right education is key. Here's a curated list of schools offering quality E-commerce Sales Manager programs:

  • We've identified top institutions known for excellent E-commerce Sales Manager education.
  • Options include both local schools and nationally recognized programs.
  • Each listing highlights relevant degree programs for aspiring E-commerce Sales Manager professionals.
  • You'll also find information on related career paths in the field.

Browse through these options to find a program that aligns with your career goals in the E-commerce Sales Manager industry.

Top E-commerce Sales Manager Schools (2024)

View our ranking methodology here
#1Maricopa County

University of Phoenix-Arizona

Phoenix, AZ

In-State Tuition:$9,552
Out-of-State Tuition:$9,552
Admission Rate:N/A
Graduation Rate:18%
Total Enrollment:88,891
#2Merrimack County

Southern New Hampshire University

Manchester, NH

In-State Tuition:$15,000
Out-of-State Tuition:$15,000
Admission Rate:96%
Graduation Rate:41%
Total Enrollment:164,091
#3Salt Lake County

Western Governors University

Salt Lake City, UT

In-State Tuition:$7,404
Out-of-State Tuition:$7,404
Admission Rate:N/A
Graduation Rate:49%
Total Enrollment:156,935
#4El Paso County

Colorado Technical University-Colorado Springs

Colorado Springs, CO

In-State Tuition:$12,036
Out-of-State Tuition:$12,036
Admission Rate:N/A
Graduation Rate:20%
Total Enrollment:24,808
#5Maricopa County

Grand Canyon University

Phoenix, AZ

In-State Tuition:$16,407
Out-of-State Tuition:$16,407
Admission Rate:78%
Graduation Rate:45%
Total Enrollment:101,816
#6Lynchburg City

Liberty University

Lynchburg, VA

In-State Tuition:$15,467
Out-of-State Tuition:$15,467
Admission Rate:99%
Graduation Rate:66%
Total Enrollment:96,709

E-commerce Sales Manager Required Education (2024)

To become an E-commerce Sales Manager, specific educational qualifications are necessary to effectively manage online sales operations and strategies. Below are the minimum and advanced education options available.

Minimum Education Requirements

  • Bachelor’s Degree: Most employers prefer candidates with at least a bachelor's degree in fields such as:
    • Marketing
    • Business Administration
    • E-commerce
    • Communications
    • Related fields

Advanced Education Options

  • Master’s Degree: While not always necessary, obtaining a master's degree can enhance your qualifications and may be preferred by some organizations. Relevant degrees include:

    • Master of Business Administration (MBA) with a concentration in E-commerce or Marketing
    • Master’s in Digital Marketing
    • Master’s in Business Analytics

  • Specialized Programs: Advanced degrees or certifications in areas such as:

    • Digital Marketing Strategy
    • E-commerce Management
    • Supply Chain Management

  • Additional Credentials: Consider enhancing your resume with minor degrees or certificates in analytics, SEO, or social media marketing that can complement your primary education.

Focusing on these educational pathways will equip you with the foundation and advanced knowledge necessary to excel as an E-commerce Sales Manager.

E-commerce Sales Manager Professional Certifications & Licenses (2024)

To enhance your qualifications as an E-commerce Sales Manager, consider pursuing the following certifications and licenses:

  • Certified E-Commerce Manager (CEM)

    • Offered by various institutions, this certification focuses on essential e-commerce management skills, including strategy development and implementation.

  • Google Analytics Individual Qualification (GAIQ)

    • This certification demonstrates your expertise in Google Analytics, allowing you to analyze website traffic and user behavior effectively.

  • Digital Marketing Certifications

    • Various platforms, such as HubSpot, SEMrush, and Hootsuite, offer digital marketing certifications that cover critical areas like social media marketing, SEO, and content marketing.

  • Adobe Certified Expert (ACE)

    • If your e-commerce strategy includes online store design and user experience, becoming an Adobe Certified Expert in programs like Adobe Experience Manager can be beneficial.

  • Certified Digital Marketing Professional (CDMP)

    • Provided by the Digital Marketing Institute, this certification offers a broad overview of digital marketing strategies, including e-commerce tactics.

  • Salesforce Certified Administrator

    • As e-commerce often involves customer relationship management (CRM), obtaining Salesforce certification can enhance your skills in managing customer data and interactions.

  • Certified ScrumMaster (CSM)

    • Understanding agile project management can be advantageous in the fast-paced e-commerce environment, making this certification valuable.

  • Google Ads Certification

    • Proving your proficiency in creating and managing Google Ads campaigns can improve your digital advertising skills, critical for driving online sales.

  • eCommerce Marketing Specialist (ECMS)

    • This certification focuses on marketing tactics specific to e-commerce, providing insights on customer acquisition and retention strategies.

These certifications can not only boost your marketability but also equip you with the necessary skills to lead effectively in the e-commerce sector.

Job Duties for E-commerce Sales Managers

  • Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.

  • Resolve customer complaints regarding sales and service.

  • Review operational records and reports to project sales and determine profitability.

Technologies and Skills Used by E-commerce Sales Managers

Customer relationship management CRM software

  • Oracle Eloqua
  • Salesforce software

Data base user interface and query software

  • Airtable
  • Yardi software

Enterprise resource planning ERP software

  • Microsoft Dynamics
  • Oracle PeopleSoft

Basic Skills

  • Listening to others, not interrupting, and asking good questions
  • Talking to others

Problem Solving

  • Noticing a problem and figuring out the best way to solve it

Social

  • Bringing people together to solve differences
  • Talking people into changing their minds or their behavior

E-commerce Sales Manager Internships, Apprenticeships & Practical Training

Gaining hands-on experience in e-commerce through internships or apprenticeships can significantly enhance your qualifications as an E-commerce Sales Manager. Here are some opportunities and types of practical training you can consider:

  • E-commerce Internships

    • Many online retailers and companies offer internship programs specifically designed for students or recent graduates. Look for roles that allow you to assist in managing product listings, analyzing sales data, and optimizing online marketing strategies.
    • Example: An internship with a well-known fashion brand might involve contributing to their online sales strategies, working with digital marketing teams, and participating in product launch campaigns.

  • Digital Marketing Internships

    • Since e-commerce heavily relies on effective digital marketing, securing an internship in this area can be incredibly beneficial. You might handle social media marketing, SEO efforts, or email marketing campaigns.
    • Example: A role at a digital marketing firm focusing on e-commerce clients could provide you with insights into customer acquisition and retention strategies through online channels.

  • Sales and Business Development Internships

    • Internships in sales or business development can give you a broader perspective on e-commerce strategies. You may work on market research, lead generation, and customer relationship management.
    • Example: Joining a tech startup's sales team could allow you to learn about B2B sales processes and how technology impacts e-commerce.

  • Product Management Apprenticeships

    • Some companies offer apprenticeship programs in product management, where you can learn about the lifecycle of a product in the e-commerce environment. This experience will help you align sales strategies with product development.
    • Example: A retail brand might have a rotational program that exposes you to various functions, including sales projections, inventory management, and user experience testing.

  • E-commerce Fulfillment Internships

    • Understanding supply chain management is essential for an E-commerce Sales Manager. Internships in fulfillment centers can provide insights into logistics and inventory control, which are vital for maintaining sales performance.
    • Example: Working in an internship at an Amazon Fulfillment Center could give you hands-on experience in managing product flow and understanding customer fulfillment expectations.

  • Data Analysis Internships

    • E-commerce relies heavily on data analysis for decision-making. An internship focusing on data analytics can help you develop skills to interpret sales data, customer behavior, and market trends.
    • Example: An internship at a data analytics firm specializing in e-commerce could provide training in using tools like Google Analytics, Tableau, or SQL to derive actionable insights.

  • Virtual E-commerce Assistant Roles

    • Participating as a virtual assistant for an e-commerce business can expose you to various tasks including customer service, managing online listings, and assisting in campaign launches.
    • Example: A small e-commerce startup may hire you virtually to handle customer inquiries and support tasks, giving you a comprehensive view of daily operations.

When seeking these opportunities, check online job boards, company websites, and networking platforms like LinkedIn. Tailoring your application to highlight relevant skills and experiences will enhance your chances of securing a position that can help propel your career as an E-commerce Sales Manager.

E-commerce Sales Manager Continuing Education & Professional Development (2024)

To thrive as an E-commerce Sales Manager, engaging in continuing education and professional development is vital. Here are several avenues you can explore to enhance your skills and knowledge in this dynamic field:

  • Certifications:

    • Google Analytics Certification: Understanding analytics is fundamental to tracking sales performance and customer behavior.
    • HubSpot Inbound Marketing Certification: This course covers marketing strategies that can significantly impact e-commerce sales.
    • eCommerce Management Certification: Offered by various educational institutions, this certification covers core e-commerce strategies and tools.

  • Advanced Degrees:

    • Master's in Business Administration (MBA): Concentrating on marketing or e-commerce can provide you with advanced managerial skills and business acumen.
    • Master's in E-commerce or Digital Marketing: Specialized degrees that focus on the latest trends and technologies in online sales.

  • Workshops and Seminars:

    • Participate in online or in-person workshops that focus on specific aspects of e-commerce, such as conversion rate optimization, customer experience enhancement, and SEO strategies.

  • Online Courses:

    • Platforms such as Coursera, Udemy, or LinkedIn Learning offer courses covering a range of relevant topics from digital marketing to data analysis tools.

  • Networking and Professional Associations:

    • Join organizations such as the eCommerce Fuel or the National Retail Federation to connect with peers, attend industry events, and access valuable resources.
    • Participate in local meetups or online forums focused on e-commerce to share insights and experiences.

  • Staying Informed:

    • Subscribe to industry publications, blogs, and podcasts that focus on e-commerce trends and innovations.
    • Follow thought leaders and key influencers in the e-commerce space on social media to stay updated with the latest practices and technologies.

  • Mentorship:

    • Seek out a mentor who has extensive experience in e-commerce sales management. Their insights can provide understanding that is often more valuable than formal education.

  • Cross-Departmental Experience:

    • Gain experience in related areas such as digital marketing, product development, and customer service, which can enhance your understanding of the e-commerce ecosystem.

Investing in these continuing education and professional development opportunities can significantly enhance your expertise and position you for advancement in your career as an E-commerce Sales Manager.

What To Look For When Deciding On Campus vs Online Degree Programs for E-commerce Sales Managers (2024)

When considering a career as an E-commerce Sales Manager, the educational path you choose can significantly impact your skill development, networking opportunities, and overall experience. Here’s a comparison of online and campus-based education programs tailored for this career.

Online Education Programs

  • Flexibility: Online programs offer the convenience of studying on your own schedule, allowing you to balance your education with work or personal commitments.
  • Variety of Programs: Many online universities and colleges offer specialized degrees or certifications in e-commerce, digital marketing, or business administration, catering specifically to this career path.
  • Access to Resources: Most online courses provide access to a plethora of digital resources, including webinars, e-books, and industry-relevant software, which may enhance your learning experience.
  • Global Networking Opportunities: Studying online allows you to connect with peers, instructors, and industry professionals from diverse locations, expanding your professional network.
  • Self-Motivation: Online learning requires a high level of self-discipline and motivation, which can be a double-edged sword; this setup empowers you but may present challenges if you struggle with time management.

Campus-Based Education Programs

  • In-Person Interaction: Attending classes on campus enables direct interaction with professors and classmates, which can enhance discussions and understanding of complex concepts.
  • Structured Environment: A traditional campus setting often provides a more structured educational experience with set hours and a guided curriculum, which may benefit those who thrive in a conventional learning environment.
  • Networking Opportunities: Campus programs often have events, workshops, and opportunities to meet industry leaders and peers in person, facilitating strong professional connections.
  • Access to Facilities: Many colleges and universities provide resources that enhance learning, such as libraries, labs, and technology centers, which might not be as readily available in an online setting.
  • Hands-On Experience: Some programs may offer internships or cooperative education experiences as part of the curriculum, allowing you to gain practical knowledge and work experience relevant to e-commerce.

Summary of Considerations

  • When choosing between online and campus-based education programs, consider your learning style, schedule flexibility, and career goals.
  • Both options can lead you toward a successful career as an E-commerce Sales Manager, but the right choice will depend on your individual preferences and circumstances.

E-commerce Sales Manager Typical Career Path (2024)

As an aspiring E-commerce Sales Manager, you will typically follow a structured career path that allows you to build your expertise and advance to managerial roles. Here’s a breakdown of the common stages in this career:

Entry-Level Positions

  • E-commerce Sales Associate
    In this role, you will gain foundational experience in sales within an online environment. Responsibilities often include managing product listings, assisting customers with inquiries, and processing orders. You'll develop your understanding of online sales platforms and customer behavior.

  • Marketing Coordinator
    This position focuses on supporting the marketing efforts of an e-commerce business. You may be responsible for executing marketing campaigns, handling social media accounts, and analyzing marketing data. This experience will be essential in understanding how marketing drives sales.

  • Customer Service Representative
    Working in customer service helps you understand customer needs and pain points. You'll interact with customers via chat, email, or phone, resolving issues and providing support. This role will enhance your communication skills and provide insights into the customer experience.

Mid-Level Positions

  • E-commerce Sales Specialist
    In this role, you will take on more responsibility in driving online sales through improved strategies and customer engagement. You might focus on optimizing product pages, conducting market research, and executing sales promotions.

  • Product Manager
    Here, you will oversee specific product lines, from development through marketing and sales. Your role will include collaborating with different teams, analyzing sales data, and making recommendations for product improvements or new product launches.

  • Digital Marketing Manager
    By managing digital marketing campaigns, you will utilize SEO, PPC, email marketing, and social media strategies. Your work in this role will be key to increasing brand visibility and attracting new customers, directly impacting sales performance.

Advanced Roles

  • E-commerce Sales Manager
    As a manager, you will be responsible for leading a team, developing sales strategies, and overseeing the performance of the e-commerce platform. You will set sales targets, analyze sales data, and drive initiatives to maximize revenue.

  • Director of E-commerce
    This executive position involves overseeing all e-commerce operations, from marketing to sales performance. You will develop long-term strategies, manage budgets, and coordinate between departments to ensure cohesive e-commerce objectives.

  • Chief Marketing Officer (CMO)
    In this top-tier role, you will oversee all marketing efforts within the organization, including the e-commerce division. Your focus will be on aligning marketing strategies with overall business goals, and you will have significant influence on the company’s direction in the digital marketplace.

The trajectory from entry-level positions to advanced roles in the e-commerce sector requires continuous learning and adaptation, particularly as trends in digital sales and marketing evolve. Each position you hold will build on your skills, paving the way for leadership and strategy development as you progress in your career.

Related Fields and Alternative Career Paths to E-commerce Sales Managers (2024)

As an E-commerce Sales Manager, you will develop a robust set of skills that can translate into various related fields. The educational path and competencies you acquire in this role can create opportunities in other areas of commerce and management. Consider the following careers that align closely with your expertise:

  • Digital Marketing Manager

    • Skills in online consumer engagement, market analysis, and digital advertising strategies are essential. Experience with SEO, pay-per-click campaigns, and social media marketing can enhance your qualifications.

  • Product Manager

    • Your ability to understand market trends and customer preferences will serve you well here. You would engage in cross-functional collaboration while overseeing the product lifecycle, from ideation to launch.

  • E-commerce Analyst

    • Utilize your knowledge of sales metrics and web analytics. You can pivot into analyzing data to drive online sales strategies, optimize user experience, and improve conversion rates.

  • Customer Experience Manager

    • Your insight into customer interactions and feedback is beneficial in enhancing customer satisfaction and loyalty in this role. Skills in customer journey mapping and service optimization are key.

  • Merchandising Manager

    • Leveraging your experience in product selection and pricing strategies, you can transition into managing inventory, visual merchandising, and promotional strategies for online retail.

  • Sales Operations Manager

    • This position focuses on streamlining sales processes and optimizing efficiency. Your skills in sales forecasting and sales team support are highly transferable to this role.

  • Supply Chain Manager

    • Understanding e-commerce logistics, fulfillment, and inventory management allows for a natural shift into overseeing supply chain operations, ensuring product availability and timely delivery.

  • Business Development Representative

    • Use your sales experience to identify and pursue new business opportunities. Your background in e-commerce will provide a unique advantage in understanding market needs and customer acquisition.

  • Content Marketing Strategist

    • Your familiarity with online platforms and consumer behavior positions you well to create compelling content that drives engagement and sales.

In considering any of these alternative career paths, your experience and education as an E-commerce Sales Manager will greatly enhance your employability. Focus on emphasizing your transferable skills, such as data analysis, marketing strategy, team leadership, and familiarity with e-commerce platforms, when exploring these options.

E-commerce Sales Manager Frequently Asked Questions (FAQs) (2024)

  • What type of education is required to become an E-commerce Sales Manager?
    Most positions require a bachelor's degree in business, marketing, or a related field. Some employers may prefer candidates with a master's degree or specialized certifications.

  • Is prior experience in sales necessary for this role?
    Yes, prior experience in sales or retail is often essential. Many employers look for candidates who have at least a few years of experience in sales management, particularly in the e-commerce or digital marketing sectors.

  • Are there specific certifications beneficial for E-commerce Sales Managers?
    Certifications such as Certified E-Commerce Specialist (CEC) or Digital Marketing certifications from reputable platforms can enhance your resume and knowledge base in the field.

  • Can I enter this field with an associate degree?
    While an associate degree in business or marketing may open some entry-level opportunities, many employers prefer candidates with a bachelor's degree for E-commerce Sales Manager roles.

  • What skills are important for an E-commerce Sales Manager?
    Key skills include strong analytical abilities, effective communication, digital marketing knowledge, customer relationship management, and familiarity with e-commerce platforms.

  • Is continuing education necessary for E-commerce Sales Managers?
    Yes, staying up to date with market trends, technology, and new marketing strategies is important. Many professionals pursue workshops, online courses, or industry conferences to maintain their knowledge.

  • How important is knowledge of e-commerce platforms?
    Proficiency in e-commerce platforms like Shopify, WooCommerce, or Magento is critical, as you'll need to manage online sales activities effectively and understand platform-specific analytics.

  • Do E-commerce Sales Managers need to know coding or web development?
    While coding knowledge is not mandatory, a basic understanding of HTML/CSS and web analytics can be beneficial in managing online stores and optimizing user experience.

  • What is the typical career path for an E-commerce Sales Manager?
    Many E-commerce Sales Managers start in entry-level sales or marketing positions. From there, they may progress to a sales supervisor, marketing manager, or even grow into senior management roles.

  • How can I best prepare for a career in e-commerce sales management?
    Gain relevant experience through internships or entry-level positions in sales or marketing, stay informed about e-commerce trends, develop your technical skills, and consider certifications to bolster your credentials.

Additional Resources for E-commerce Sales Managers (2024)

  • Online Learning Platforms

    • Coursera
      • Offers various courses in E-commerce, Digital Marketing, and Sales Management from top universities and institutions.
    • edX
      • Provides access to E-commerce and business management courses from accredited institutions.
    • Udemy
      • A marketplace for online learning with many courses on E-commerce strategies and tools.

  • Industry Associations

  • Books & Publications

    • "E-Commerce 2021: Business, Technology, Society" - A textbook that covers fundamental principles and technologies driving E-commerce today.
    • "Building a StoryBrand" by Donald Miller - A guide on improving your marketing messaging to boost sales, including in E-commerce contexts.

  • Webinars and Online Events

    • Shopify Compass
      • Provides free webinars and courses on E-commerce best practices, tools, and trends.
    • Magento Events
      • Offers resources and virtual events focusing on E-commerce strategies and innovations related to the Magento platform.

  • Data and Analytics Tools

    • Google Analytics
      • Essential for tracking and analyzing your E-commerce website’s performance.
    • SEMrush
      • A tool that assists in market research, SEO, and competitive analysis in E-commerce.

  • Social Media & Networking

    • LinkedIn Groups
      • Join industry-specific groups to connect with other E-commerce professionals and access shared resources.
    • Meetup
      • Find local networking events focused on E-commerce and sales management to expand your professional circle.

  • Podcasts

  • Certifications

    • Google Digital Garage
      • Offers free courses, including certifications in digital marketing and E-commerce essentials.
    • HubSpot Academy
      • Provides free certifications in inbound marketing and sales, including sections relevant to E-commerce.

Utilizing these resources will help you gain the required knowledge and stay updated in the evolving field of E-commerce Sales Management.