Media Planning Manager in New Hampshire Career Overview

As a Media Planning Manager, you play a vital role in the advertising and marketing landscape, overseeing the development of strategies that guide how brands communicate with their target audiences. Your responsibilities include:

  • Strategic Planning: You are responsible for creating comprehensive media strategies that align with the overall marketing objectives of your clients or organization. This involves selecting the right media channels to maximize reach and engagement.

  • Media Buying: You negotiate and purchase ad space across various platforms, such as television, radio, digital, and print, ensuring that the allocated budget is utilized effectively for optimal exposure.

  • Audience Analysis: Understanding consumer behavior is key to your role. You analyze audience demographics, preferences, and media consumption patterns to ensure that campaigns resonate with the intended audience.

  • Campaign Management: You oversee the execution of media campaigns, monitoring performance metrics to assess effectiveness and make adjustments as needed to improve outcomes.

  • Collaboration: Working closely with creative teams, account managers, and clients is essential. You ensure that the messaging aligns with overall brand strategy and adheres to client expectations.

  • Market Trends: Staying informed about industry trends, emerging media platforms, and technological advancements is critical. This knowledge allows you to innovate and adapt strategies to meet the evolving needs of the market.

In this role, you contribute significantly to the success of marketing initiatives, driving brand awareness and engagement through strategic media placement and execution. Your expertise in guiding media strategy is essential for effective communication in a fast-paced and competitive landscape.

Media Planning Manager Salary in New Hampshire

Annual Median: $136,840
Hourly Median: $65.79

Data sourced from Career One Stop, provided by the BLS Occupational Employment and Wage Statistics wage estimates.

Required Education To Become a Media Planning Manager in New Hampshire

To pursue a career as a Media Planning Manager, you will typically need the following educational qualifications and training:

  • Bachelor’s Degree: A minimum of a bachelor’s degree is essential. Relevant fields of study include:

    • Advertising: This program provides a strong foundation in media strategy, consumer behavior, and creative advertising techniques.
    • Business Administration and Management: This degree equips you with essential business principles, including marketing strategies, organizational behavior, and financial management.
    • Communication Management and Strategic Communications: This focus area emphasizes effective communication strategies and media relations, which are critical in media planning.
    • Marketing Management: This program focuses on marketing principles, consumer insights, and market research, all of which are important for developing effective media plans.

  • Internships and Practical Experience: Gaining practical experience through internships or entry-level positions in media planning, advertising, or marketing is highly beneficial. Hands-on experience allows you to apply theoretical knowledge and develop a better understanding of the media landscape.

  • Certifications (Optional): While not mandatory, obtaining certifications in media planning or digital marketing can enhance your qualifications and demonstrate expertise in the field. These certifications may be pursued after your degree and can supplement your education.

By focusing on these educational pathways and gaining relevant experience, you can prepare yourself for a successful career as a Media Planning Manager.

Best Schools to become a Media Planning Manager in New Hampshire 2024

#1Maricopa County

University of Phoenix-Arizona

Phoenix, AZ

In-State Tuition:$9,552
Out-of-State Tuition:$9,552
Admission Rate:N/A
Graduation Rate:18%
Total Enrollment:88,891
#2Merrimack County

Southern New Hampshire University

Manchester, NH

In-State Tuition:$15,000
Out-of-State Tuition:$15,000
Admission Rate:96%
Graduation Rate:41%
Total Enrollment:164,091
#3Salt Lake County

Western Governors University

Salt Lake City, UT

In-State Tuition:$7,404
Out-of-State Tuition:$7,404
Admission Rate:N/A
Graduation Rate:49%
Total Enrollment:156,935
#4El Paso County

Colorado Technical University-Colorado Springs

Colorado Springs, CO

In-State Tuition:$12,036
Out-of-State Tuition:$12,036
Admission Rate:N/A
Graduation Rate:20%
Total Enrollment:24,808
#5Maricopa County

Grand Canyon University

Phoenix, AZ

In-State Tuition:$16,407
Out-of-State Tuition:$16,407
Admission Rate:78%
Graduation Rate:45%
Total Enrollment:101,816
#6Lynchburg City

Liberty University

Lynchburg, VA

In-State Tuition:$15,467
Out-of-State Tuition:$15,467
Admission Rate:99%
Graduation Rate:66%
Total Enrollment:96,709
Media Planning Manager Job Description:
  • Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Media Planning Manager Required Skills and Competencies in New Hampshire

  • Analytical Skills: You should possess the ability to interpret data and analyze trends to make informed media placements and adjustments.

  • Communication Skills: Strong verbal and written communication skills are essential for conveying ideas, presenting strategies, and collaborating with clients and team members.

  • Strategic Thinking: The capability to develop and implement comprehensive media strategies that align with marketing objectives is vital.

  • Project Management: You should be adept at managing multiple campaigns and deadlines, ensuring that projects are completed efficiently and effectively.

  • Negotiation Skills: The ability to negotiate with media vendors and partners to secure the best rates and placements is important for maximizing budgets.

  • Creativity: You need to think creatively to craft compelling media plans that capture the target audience's attention.

  • Technical Proficiency: Familiarity with media planning software, analytics tools, and digital marketing technologies is necessary for optimizing campaigns.

  • Budgeting and Financial Acumen: You should be capable of managing budgets, tracking spending, and measuring the return on investment for media campaigns.

  • Attention to Detail: A keen eye for detail will help you ensure that all aspects of media planning and execution are handled accurately.

  • Adaptability: The media landscape is constantly evolving; being flexible and willing to adjust strategies in response to industry changes is essential.

  • Collaboration: You should work well in a team environment, as collaborating with various departments is often necessary for successful media planning.

  • Research Skills: The capability to conduct thorough research on industry trends, audience behaviors, and competitor strategies will inform your media planning decisions.

Job Duties for Media Planning Managers

  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

Technologies and Skills Used by Media Planning Managers

Analytical or scientific software

  • Data visualization software
  • Google Analytics

Video creation and editing software

  • Adobe After Effects
  • YouTube

Web page creation and editing software

  • Instagram
  • WordPress

Basic Skills

  • Listening to others, not interrupting, and asking good questions
  • Talking to others

People and Technology Systems

  • Figuring out how a system should work and how changes in the future will affect it
  • Thinking about the pros and cons of different options and picking the best one

Problem Solving

  • Noticing a problem and figuring out the best way to solve it

Job Market and Opportunities for Media Planning Manager in New Hampshire

The job market for Media Planning Managers in New Hampshire is currently characterized by a consistent demand for skilled professionals in the field. Several factors are contributing to this demand:

  • Growth of Digital Media: With the increasing reliance on digital platforms for advertising, businesses are seeking Media Planning Managers who can effectively navigate the complexities of multi-channel marketing strategies.

  • Expansion of Local Businesses: As the local economy continues to recover and grow, more businesses are investing in marketing and advertising. This trend presents opportunities for media planners to work with a diverse range of clients.

  • Emerging Startups: New Hampshire's startup ecosystem is vibrant, particularly in tech and marketing sectors. Startups often require knowledgeable media planners to establish their brand presence and reach target audiences efficiently.

Geographical hotspots for Media Planning Manager positions in New Hampshire include:

  • Manchester: As the largest city in the state, Manchester is home to numerous advertising agencies and corporate marketers, making it a significant hub for media planning opportunities.

  • Concord: The state capital has a growing number of companies focused on marketing, media, and communication, providing a competitive landscape for Media Planning Managers.

  • Nashua: Known for its robust business environment, Nashua boasts a number of firms that require media planning expertise, particularly in technology and retail sectors.

  • Portsmouth: This city is experiencing a resurgence in creative industries, with various agencies and firms looking for media planning talent to support their advertising efforts.

Overall, the job market for Media Planning Managers in New Hampshire is encouraging, with various opportunities arising from digital expansion, local business growth, and the proliferation of startups, complemented by key geographical areas actively seeking qualified professionals in this field.

Top Related Careers to Media Planning Manager 2024

Brand Campaign Manager
Marketing Communications Director
Creative Promotions Specialist
Advertising Campaign Director

Additional Resources To Help You Become a Media Planning Manager in New Hampshire

  • American Advertising Federation (AAF)

    • AAF is a valuable resource for media professionals, offering networking opportunities, industry news, and educational materials.
    • AAF Website

  • Interactive Advertising Bureau (IAB)

    • The IAB provides resources on digital marketing trends, industry guidelines, and research reports essential for media planning.
    • IAB Website

  • Media Planning Tools and Software:

    • Comscore
      • Offers insights and analytics for media consumption across platforms to enhance media planning effectiveness.
      • Comscore Website
    • Nielsen
      • Known for its audience measurement, Nielsen provides data that can be invaluable for campaign performance and strategy.
      • Nielsen Website

  • Books:

    • "Media Planning: A Practical Guide" by Jim Surmanek
      • This book provides fundamental knowledge and practical advice on media planning, ideal for beginners and experienced professionals alike.
    • "Advertising Media Planning" by Roger D. Baron and D. Shankar
      • A comprehensive overview of media planning, offering strategies and case studies suitable for your career development.

  • Professional Networking:

    • LinkedIn Groups
      • Join groups such as "Media Planning & Buying" or "Digital Marketing" on LinkedIn to connect with industry peers and stay informed about best practices.

  • Online Courses and Certifications:

    • Coursera
      • Offers various courses in media planning and digital marketing through partnerships with universities.
      • Coursera
    • HubSpot Academy
      • Provides free courses on inbound marketing, social media, and online advertising which can strengthen your media planning skills.
      • HubSpot Academy

  • Industry News Outlets:

    • AdWeek
      • A leading source of news and insights on marketing, advertising, and media that can help you stay updated on trends and innovations.
      • AdWeek Website
    • Campaign
      • Offers news about creative branding, advertising, and media strategies that may influence media planning decisions.
      • Campaign Website

  • State Resources:

    • New Hampshire Division of Economic Development

These resources will support your career growth, enhance your industry knowledge, and connect you with fellow professionals in media planning.

Frequently Asked Questions (FAQs) About Media Planning Manager in New Hampshire

  • What is a Media Planning Manager?
    A Media Planning Manager is responsible for strategizing, executing, and optimizing advertising campaigns across various media platforms. This role involves analyzing data to identify target audiences, selecting appropriate media channels, and ensuring campaigns align with the client’s goals and budget.

  • What skills are important for a Media Planning Manager?
    Key skills include:

    • Strong analytical abilities
    • Proficiency in data analysis tools
    • Excellent communication and negotiation skills
    • Understanding of digital marketing and traditional media
    • Project management abilities

  • What educational background is required for this role?
    Most employers prefer candidates with a bachelor's degree in marketing, communications, advertising, or a related field. Some positions may require an advanced degree, such as an MBA, especially for senior roles.

  • What experience is needed to become a Media Planning Manager?
    Typically, you should have a few years of experience in media planning or buying. Positions such as media buyer, marketing coordinator, or similar roles can provide valuable experience. Having a portfolio showcasing successful campaigns can also enhance your candidacy.

  • What does a typical day look like for a Media Planning Manager?
    Your day may involve:

    • Meeting with clients to understand their advertising needs
    • Conducting market research and data analysis
    • Developing media plans and budgets
    • Collaborating with creative teams and media vendors
    • Monitoring campaign performance and making adjustments as necessary

  • What are the career prospects for Media Planning Managers in New Hampshire?
    The demand for Media Planning Managers remains steady due to the need for strategic ad placements in both digital and traditional media. With experience, you can transition into higher-level roles such as Director of Media or Chief Marketing Officer.

  • What industries employ Media Planning Managers?
    You can find opportunities in various sectors, including:

    • Advertising agencies
    • Corporations with in-house marketing teams
    • Non-profits
    • Media companies
    • Digital marketing firms

  • What tools and software do Media Planning Managers use?
    You will likely use tools for analytics and reporting like Google Analytics, digital media buying platforms, and project management software. Familiarity with social media advertising tools and software for audience segmentation is also beneficial.

  • How much can a Media Planning Manager expect to earn in New Hampshire?
    Salaries can vary based on experience and the employer but generally range from $60,000 to $100,000 annually. Senior roles or those in high-demand sectors may earn more, especially with bonuses and commission opportunities.

  • Are there networking opportunities for Media Planning Managers?
    Yes, consider joining professional organizations such as the American Advertising Federation (AAF) or attending industry conferences and local meetups. Networking can lead to new job opportunities and collaborations.

  • What are the challenges faced by Media Planning Managers?
    Common challenges include keeping up with the fast-paced changes in digital marketing, balancing client expectations with budget constraints, and dealing with the complexities of multi-channel campaigns. Adaptability and continuous learning are essential to overcoming these challenges.