Marketing Communications Director Overview
Required Education and Training To Become a Marketing Communications Director
Best Schools to become a Marketing Communications Director in U.S. 2024
The University of Alabama
In-State Tuition:$11,100
Out-of-State Tuition:$31,460
Admission Rate:80%
Graduation Rate:73%
Total Enrollment:38,644
Southern New Hampshire University
In-State Tuition:$15,000
Out-of-State Tuition:$15,000
Admission Rate:96%
Graduation Rate:41%
Total Enrollment:164,091
Northwestern University
In-State Tuition:$62,391
Out-of-State Tuition:$62,391
Admission Rate:7%
Graduation Rate:97%
Total Enrollment:23,161
Fashion Institute of Technology
In-State Tuition:$7,170
Out-of-State Tuition:$21,692
Admission Rate:53%
Graduation Rate:83%
Total Enrollment:8,125
Michigan State University
In-State Tuition:$16,437
Out-of-State Tuition:$42,427
Admission Rate:88%
Graduation Rate:82%
Total Enrollment:50,023
Western Governors University
In-State Tuition:$7,404
Out-of-State Tuition:$7,404
Admission Rate:N/A
Graduation Rate:49%
Total Enrollment:156,935
Marketing Communications Director Job Description:
- Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Required Skills and Competencies To Become a Marketing Communications Director
Job Duties for Marketing Communications Directors
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Technologies and Skills Used by Marketing Communications Directors
Analytical or scientific software
- Data visualization software
- Google Analytics
Video creation and editing software
- Adobe After Effects
- YouTube
Web page creation and editing software
- WordPress
Basic Skills
- Listening to others, not interrupting, and asking good questions
- Talking to others
People and Technology Systems
- Figuring out how a system should work and how changes in the future will affect it
- Thinking about the pros and cons of different options and picking the best one
Problem Solving
- Noticing a problem and figuring out the best way to solve it