Market Research Director in Oklahoma Career Overview

As a Market Research Director, you play a vital role in shaping an organization’s strategic decisions through data-driven insights. You are responsible for guiding research initiatives that provide valuable information about market trends, consumer behaviors, and competitive landscapes. This role is instrumental in influencing marketing strategies, product development, and overall business planning.

Key responsibilities typically include:

  • Designing and implementing market research projects that align with business objectives.
  • Analyzing qualitative and quantitative data to identify market opportunities and challenges.
  • Leading a team of researchers and analysts while collaborating with other departments such as marketing, sales, and product development.
  • Communicating research findings clearly and effectively to stakeholders, ensuring data is accessible and actionable.
  • Monitoring industry trends and changes, allowing your organization to remain competitive and responsive.

The importance of your role extends beyond internal decision-making; your insights help bridge the gap between the organization and its audience, ensuring that products and services meet consumer needs and preferences. Ultimately, your expertise contributes to informed business strategies that foster growth and adaptability in an ever-evolving market landscape.

Market Research Director Salary in Oklahoma

Annual Median: $121,730
Hourly Median: $58.52

Data sourced from Career One Stop, provided by the BLS Occupational Employment and Wage Statistics wage estimates.

Required Education To Become a Market Research Director in Oklahoma

To become a Market Research Director, you will need a solid educational foundation. Here are the degree programs that are beneficial for this career path:

  • Marketing Management

    • Focuses on strategies and principles of marketing, including market analysis and consumer behavior.
    • Provides knowledge on how to develop and implement effective marketing plans.

  • Marketing Research

    • Offers specialized training in data collection, analysis, and interpreting market data.
    • Teaches methodologies for conducting qualitative and quantitative research.

  • Business Analytics

    • Emphasizes data analysis and statistical techniques to inform business decisions.
    • Includes training in predictive modeling and data visualization which are essential for market insights.

  • Business Administration and Management

    • Provides a broad understanding of business practices and management principles.
    • Covers various aspects of business operations, making it easier to manage market research teams effectively.

  • Communication Management

    • Focuses on strategic communication skills necessary for effectively conveying research findings.
    • Includes training in public relations, marketing communications, and stakeholder engagement.

  • Strategic Communications

    • Equips you with the skills to develop comprehensive communication strategies aligned with organizational goals.
    • Includes coursework on media relations, crisis communication, and audience analysis.

Pursuing any of these programs can equip you with the knowledge required to advance in the field of market research management and prepare you for the role of Market Research Director.

Best Schools to become a Market Research Director in Oklahoma 2024

#1Maricopa County

University of Phoenix-Arizona

Phoenix, AZ

In-State Tuition:$9,552
Out-of-State Tuition:$9,552
Admission Rate:N/A
Graduation Rate:18%
Total Enrollment:88,891
#2Merrimack County

Southern New Hampshire University

Manchester, NH

In-State Tuition:$15,000
Out-of-State Tuition:$15,000
Admission Rate:96%
Graduation Rate:41%
Total Enrollment:164,091
#3Salt Lake County

Western Governors University

Salt Lake City, UT

In-State Tuition:$7,404
Out-of-State Tuition:$7,404
Admission Rate:N/A
Graduation Rate:49%
Total Enrollment:156,935
#4El Paso County

Colorado Technical University-Colorado Springs

Colorado Springs, CO

In-State Tuition:$12,036
Out-of-State Tuition:$12,036
Admission Rate:N/A
Graduation Rate:20%
Total Enrollment:24,808
#5Maricopa County

Grand Canyon University

Phoenix, AZ

In-State Tuition:$16,407
Out-of-State Tuition:$16,407
Admission Rate:78%
Graduation Rate:45%
Total Enrollment:101,816
#6Lynchburg City

Liberty University

Lynchburg, VA

In-State Tuition:$15,467
Out-of-State Tuition:$15,467
Admission Rate:99%
Graduation Rate:66%
Total Enrollment:96,709
Market Research Director Job Description:
  • Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers.
  • Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.
  • Oversee product development or monitor trends that indicate the need for new products and services.

Market Research Director Required Skills and Competencies in Oklahoma

  • Analytical Skills: You must be adept at analyzing data and interpreting complex information to inform decision-making. The ability to recognize patterns and discern insights from quantitative and qualitative data is essential.

  • Strategic Thinking: You should be able to develop long-term plans based on market trends and consumer behavior. This skill enables you to position your organization effectively in the market.

  • Communication Skills: Strong verbal and written communication skills are vital. You will need to convey research findings to stakeholders clearly and persuasively and collaborate effectively with cross-functional teams.

  • Project Management: Competence in overseeing multiple projects simultaneously is necessary. You should be proficient in managing budgets, timelines, and resources to ensure successful completion of research initiatives.

  • Technical Proficiency: Familiarity with data analytics tools, software, and leading market research methodologies is important. You should be comfortable using statistical analysis programs and possess the ability to leverage technology for gathering and analyzing data.

  • Leadership Skills: You will often lead teams and projects, so strong leadership capabilities are important. You need to motivate and guide team members, fostering a collaborative environment to achieve research objectives.

  • Market Awareness: Maintaining a strong understanding of industry trends, competitive landscape, and customer preferences is essential. This knowledge allows you to make informed recommendations that align with business goals.

  • Problem-Solving Abilities: You should be skilled in identifying problems and developing creative solutions based on research findings. This competency helps you address market challenges effectively.

  • Attention to Detail: Given the nature of market research, you must exhibit meticulous attention to detail. Ensuring accuracy in data collection and reporting is critical for credible analysis.

  • Negotiation Skills: The ability to negotiate effectively with vendors, partners, and internal stakeholders is important for forming beneficial relationships and securing necessary resources for research projects.

Job Duties for Market Research Directors

  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Technologies and Skills Used by Market Research Directors

Data base user interface and query software

  • Airtable
  • MySQL

Video creation and editing software

  • TikTok
  • YouTube

Web platform development software

  • Oracle JavaServer Pages JSP
  • Ruby on Rails

Basic Skills

  • Figuring out how to use new ideas or things
  • Listening to others, not interrupting, and asking good questions

People and Technology Systems

  • Measuring how well a system is working and how to improve it
  • Thinking about the pros and cons of different options and picking the best one

Problem Solving

  • Noticing a problem and figuring out the best way to solve it

Job Market and Opportunities for Market Research Director in Oklahoma

  • The demand for Market Research Directors is on the rise in Oklahoma, reflecting a broader trend across the United States. With companies increasingly relying on data-driven insights to make strategic decisions, the need for experienced professionals in this field is becoming more pronounced.

  • Growth potential in this role is significant, particularly given the evolving nature of consumer behavior and market dynamics. As organizations strive to stay competitive, they seek out experts who can interpret data effectively and provide actionable recommendations.

  • Various industries are contributing to the heightened demand for Market Research Directors, including:

    • Retail: The retail sector, including e-commerce, is leveraging research to understand consumer preferences and shopping behaviors.
    • Healthcare: With ongoing shifts in patient expectations and healthcare delivery models, the healthcare industry requires market insights to adapt strategies.
    • Technology: As tech companies seek to innovate and capture market share, skilled market researchers are necessary to analyze emerging trends.

  • Geographical hotspots within Oklahoma for Market Research Director positions include:

    • Oklahoma City: As the state capital and a growing business hub, Oklahoma City is home to various companies looking for market research expertise, especially in sectors like retail and healthcare.
    • Tulsa: This city is experiencing an economic resurgence and is attracting businesses that focus on market analytics and consumer insights, creating more opportunities in market research.
    • Norman and Stillwater: These areas, being closer to academic institutions, may provide unique opportunities for market research roles in conjunction with educational organizations and startups.

  • As businesses continue to navigate the complexities of the marketplace, the role of Market Research Directors will remain central to developing effective strategies. The trend indicates that those in this field will have a robust array of job opportunities available as you pursue a career in market research in Oklahoma.

Top Related Careers to Market Research Director 2024

Product Marketing Manager
Digital Marketing Director
Customer Insights Manager
Competitive Analysis Manager

Additional Resources To Help You Become a Market Research Director in Oklahoma

  • American Marketing Association (AMA)
    Access a wealth of resources related to market research, including articles, webinars, and networking opportunities.
    Visit AMA

  • Marketing Research Association (MRA)
    Explore certification programs, training, and research resources that are essential for market research professionals.
    Visit MRA

  • Federal Trade Commission (FTC)
    Stay informed about regulations and consumer protection laws that impact market research activities.
    Visit FTC

  • Bureau of Labor Statistics (BLS)
    Obtain current statistics on employment trends, salary data, and job outlook for marketing research analysts and directors.
    Visit BLS

  • LinkedIn Learning
    Access online courses specializing in market research techniques, data analysis, and leadership skills tailored for market research directors.
    Visit LinkedIn Learning

  • Qualtrics
    Utilize this platform for insights into best practices in market research and tools for conducting surveys and gathering consumer data.
    Visit Qualtrics

  • Nielsen
    Explore valuable resources and reports from one of the leading companies in market research and consumer behavior analysis.
    Visit Nielsen

  • The Insights Association’s Research & Insights Resource Center
    Find research reports, white papers, and data-driven insights relevant to market research practices and trends.
    Visit Insights Association

  • Harvard Business Review
    Read articles that provide insights into management and strategy relevant to market research and data-driven decision-making.
    Visit HBR

  • YouTube - Market Research Insights
    Watch video content from industry experts discussing trends, methodologies, and challenges in the field of market research.
    Visit YouTube

These resources will enhance your knowledge and skills as a Market Research Director in Oklahoma, offering various tools and insights essential for success in your career.

Frequently Asked Questions (FAQs) About Market Research Director in Oklahoma

  • What qualifications do I need to become a Market Research Director?
    Typically, a bachelor's degree in marketing, business administration, or a related field is required. Many employers prefer candidates with a master's degree, particularly an MBA with a focus on marketing. Relevant work experience, especially in market research or analysis, is also crucial.

  • What skills are essential for a Market Research Director?
    Key skills include analytical thinking, strong communication abilities, leadership, proficiency in data analysis software, and a thorough understanding of market trends. Additionally, being able to interpret and translate data into actionable insights is vital.

  • What are the primary responsibilities of a Market Research Director?
    You will oversee the market research department, design research methodologies, analyze data, interpret market trends, and provide strategic recommendations to senior management. You will also be involved in budgeting for research projects and managing teams.

  • How much can a Market Research Director expect to earn in Oklahoma?
    Salaries can vary, but the average annual salary for a Market Research Director in Oklahoma ranges from $90,000 to $130,000, depending on the organization, your experience, and the size of the company.

  • What industries employ Market Research Directors?
    Market Research Directors are primarily found in industries like consumer goods, pharmaceuticals, technology, and finance. Almost any sector that relies on consumer data and market trends can utilize the expertise of a Market Research Director.

  • Is experience in market research necessary before becoming a director?
    Yes, most companies require several years of experience in market research roles before moving into a director position. This experience helps you understand the nuances of data analysis and team management.

  • What tools and software should I be familiar with as a Market Research Director?
    Knowledge of data analysis and market research tools is crucial. Familiarity with software like SPSS, SAS, Tableau, and Google Analytics can be beneficial. Additionally, understanding CRM tools and survey platforms can enhance your capabilities.

  • How does a Market Research Director contribute to a company’s strategy?
    By providing insights into market trends and consumer behavior, you help inform business strategies, product development, and marketing campaigns. Your expertise allows the company to make data-driven decisions that align with market demands.

  • What career advancement opportunities exist for Market Research Directors?
    With experience, you may move into higher executive roles, such as Chief Marketing Officer (CMO) or Vice President of Marketing. You can also specialize in various aspects of market research or transition into consulting roles.

  • How can I stay updated on industry trends and best practices?
    Joining professional organizations, such as the American Marketing Association (AMA) or the Market Research Association (MRA), attending workshops, and subscribing to industry publications can help you stay informed and connected.