Market Research Director Overview
Required Education and Training To Become a Market Research Director
Best Schools to become a Market Research Director in U.S. 2024
University of Phoenix-Arizona
In-State Tuition:$9,552
Out-of-State Tuition:$9,552
Admission Rate:N/A
Graduation Rate:18%
Total Enrollment:88,891
Southern New Hampshire University
In-State Tuition:$15,000
Out-of-State Tuition:$15,000
Admission Rate:96%
Graduation Rate:41%
Total Enrollment:164,091
Western Governors University
In-State Tuition:$7,404
Out-of-State Tuition:$7,404
Admission Rate:N/A
Graduation Rate:49%
Total Enrollment:156,935
Colorado Technical University-Colorado Springs
In-State Tuition:$12,036
Out-of-State Tuition:$12,036
Admission Rate:N/A
Graduation Rate:20%
Total Enrollment:24,808
Grand Canyon University
In-State Tuition:$16,407
Out-of-State Tuition:$16,407
Admission Rate:78%
Graduation Rate:45%
Total Enrollment:101,816
Liberty University
In-State Tuition:$15,467
Out-of-State Tuition:$15,467
Admission Rate:99%
Graduation Rate:66%
Total Enrollment:96,709
Market Research Director Job Description:
- Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers.
- Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.
- Oversee product development or monitor trends that indicate the need for new products and services.
Required Skills and Competencies To Become a Market Research Director
Job Duties for Market Research Directors
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Technologies and Skills Used by Market Research Directors
Data base user interface and query software
- Airtable
- MySQL
Video creation and editing software
- TikTok
- YouTube
Web platform development software
- Oracle JavaServer Pages JSP
- Ruby on Rails
Basic Skills
- Figuring out how to use new ideas or things
- Listening to others, not interrupting, and asking good questions
People and Technology Systems
- Measuring how well a system is working and how to improve it
- Thinking about the pros and cons of different options and picking the best one
Problem Solving
- Noticing a problem and figuring out the best way to solve it