General Manager Salary

Annual Median: $206,680
Hourly Median: $99.37

Data sourced from Career One Stop, provided by the BLS Occupational Employment and Wage Statistics wage estimates.

Annual and Hourly General Manager U.S. Salary Table:

Data sourced from Career One Stop, provided by the BLS Occupational Employment and Wage Statistics wage estimates.
PercentileAnnual SalaryHourly Wage
10th$80,000$38.46
25th$130,840$62.9
Median$206,680$99.37
75th$NaN$NaN
90th$NaN$NaN

General Manager Salary Overview (2024)

A career as a General Manager (GM) places you at the helm of an organization, where you oversee daily operations, develop strategies for growth, and ensure that business objectives are met. GMs are key decision-makers and influence both the operational and financial performance of their companies.

Considering salary is vital for individuals pursuing or progressing in this field for several reasons:

  • Financial Planning: Understanding salary ranges can help you plan your career path and make informed decisions.
  • Negotiation: Knowledge of current salary data empowers you to negotiate effectively when discussing job offers or promotions.
  • Career Progression: Knowing the salary benchmarks allows you to evaluate your career advancements realistically.

Career.Guide offers the latest information on General Manager salaries, sourced from the Bureau of Labor Statistics (BLS), ensuring that you have access to reliable and up-to-date data as you navigate your career in this dynamic role.

Best Schools to become a General Manager in U.S. 2024

University of Phoenix-Arizona

Phoenix, AZ

In-State Tuition:$9,552
Out-of-State Tuition:$9,552
Admission Rate:N/A
Graduation Rate:18%
Total Enrollment:88,891

Southern New Hampshire University

Manchester, NH

In-State Tuition:$15,000
Out-of-State Tuition:$15,000
Admission Rate:96%
Graduation Rate:41%
Total Enrollment:164,091

Western Governors University

Salt Lake City, UT

In-State Tuition:$7,404
Out-of-State Tuition:$7,404
Admission Rate:N/A
Graduation Rate:49%
Total Enrollment:156,935

Colorado Technical University-Colorado Springs

Colorado Springs, CO

In-State Tuition:$12,036
Out-of-State Tuition:$12,036
Admission Rate:N/A
Graduation Rate:20%
Total Enrollment:24,808

Grand Canyon University

Phoenix, AZ

In-State Tuition:$16,407
Out-of-State Tuition:$16,407
Admission Rate:78%
Graduation Rate:45%
Total Enrollment:101,816

Liberty University

Lynchburg, VA

In-State Tuition:$15,467
Out-of-State Tuition:$15,467
Admission Rate:99%
Graduation Rate:66%
Total Enrollment:96,709

How Experience Affects General Manager Salary (2024)

As a General Manager, your salary is influenced significantly by your level of experience. Here’s a breakdown of salary expectations based on three key experience levels:

Entry-Level General Manager

  • Typically, at the entry-level, you might have minimal previous managerial experience, often transitioning from a role within the organization or from a related field.
  • At this stage, you are likely focusing on developing core skills, learning company operations, and understanding the industry nuances.
  • Salaries for entry-level General Managers often reflect a combination of your educational background, any relevant internships, and your ability to adapt to the managerial role.

Mid-Level General Manager

  • With a few years of experience under your belt, you’ll be transitioning into a mid-level General Manager position.
  • By now, you are expected to manage teams, implement strategies, and contribute to the overall business goals.
  • Your salary at this level will generally see an increase as you take on more responsibilities, and your performance can directly impact the organization's success.
  • Mid-level General Managers often have a track record of achieving results, which can justify higher compensation.

Senior-Level General Manager

  • At the senior level, your experience typically spans several years, typically a decade or more.
  • In this role, you are responsible for higher-level decision-making and strategic planning, guiding the direction of the organization.
  • Your extensive experience is recognized, leading to a marked increase in salary, reflecting your leadership qualities and proven ability to drive growth and efficiency.
  • You may also oversee multiple departments or locations, further impacting your compensation structure.

Each stage of your career as a General Manager not only enhances your skill set but also increases your earning potential. As you accumulate experience and demonstrate your capabilities, you can expect your salary to grow significantly.

General Manager Salary By Industry (2024)

As a General Manager, you may find that your earning potential varies significantly depending on the industry in which you operate. Each sector has its own unique challenges, responsibilities, and market dynamics that influence compensation. Below are some key industries to consider:

  • Manufacturing: In the manufacturing sector, General Managers often oversee production processes, supply chain management, and quality control. The compensation in this industry typically reflects the responsibility of managing large teams and complex operations. Factors such as the type of manufacturing and the scale of the organization can lead to noticeable differences in salary.

  • Retail: General Managers in retail are critical in driving sales, managing inventory, and ensuring customer satisfaction. Compensation in retail may vary widely based on location, store size, and the specific retail niche, such as luxury goods versus discount chains. Seasonal fluctuations and performance-based bonuses are also common factors affecting salary in this industry.

  • Hospitality: In the hospitality industry, including hotels, restaurants, and resorts, General Managers focus on customer experience, personnel management, and financial performance. Salaries can differ based on the establishment's prestige, location, and size. Those working in upscale venues or high-demand tourist regions typically enjoy higher salaries compared to those in smaller operations.

  • Healthcare: General Managers in healthcare facilities, such as hospitals and clinics, play a key role in operational efficiency and service delivery. Salaries in this sector are generally influenced by the complexity of healthcare regulations, the size of the facility, and the overall healthcare environment of the region. Specialized knowledge and experience in healthcare management may also command higher compensation.

  • Finance: In the finance sector, General Managers are tasked with overseeing critical operations, regulatory compliance, and strategic planning. Competitive salaries in this high-stakes environment are often supplemented by bonus structures tied to performance metrics and overall business success. The financial services industry can offer substantial compensation, particularly for those in leadership roles at large firms.

  • Technology: The technology industry is known for its dynamic and fast-paced nature, with General Managers often leading teams in product development, project management, and innovation strategies. Salaries in tech can be significantly higher than in traditional sectors, reflecting the demand for skilled leadership and the rapid growth within the industry. Compensation is frequently enhanced by stock options and performance incentives.

  • Logistics and Supply Chain: In logistics and supply chain sectors, General Managers oversee operations that are crucial to the movement of goods and services. Salaries are influenced by the complexities of managing logistics networks and meeting customer demands. With the rise of e-commerce, demand for skilled managers in this space has increased, resulting in competitive compensation packages.

Understanding these variations across industries will help you navigate your career path as a General Manager, allowing you to make informed decisions based on your interests and goals.

Factors That Affect General Manager Salary (2024)

As a General Manager, several key factors can significantly influence your salary potential. Understanding these factors can help you navigate your career more effectively and make informed decisions regarding your professional development.

  • Education: Higher levels of education often correlate with increased salary opportunities. A bachelor's degree in business, management, or a related field is typically expected, while a master's degree, such as an MBA, may further enhance your earning potential and open doors to advanced managerial roles.

  • Certifications: Professional certifications can set you apart in a competitive job market. Credentials such as Project Management Professional (PMP) or Certified Manager (CM) demonstrate your expertise and commitment to the field, potentially leading to higher compensation.

  • Specialized Skills: Skills specific to your industry or functional area can enhance your value as a General Manager. Proficiency in data analysis, strategic planning, budget management, and leadership are among the competencies that employers often find desirable, impacting your salary.

  • Company Size: The size of the organization you work for can be a significant determinant of salary. Larger companies often have more resources and can offer higher salaries, while smaller firms may provide other forms of compensation, such as equity or flexible working conditions.

  • Industry: Different industries offer varying salary ranges for General Managers. Sectors such as technology, finance, healthcare, and manufacturing may provide different compensation levels based on market demand, profit margins, and specific operational needs.

  • Location: Geographic location plays a vital role in salary determination. Metropolitan areas or regions with a high cost of living generally offer higher salaries to offset expenses, whereas rural or less populated areas may have lower salary ranges.

  • Experience: Your years of experience in management roles can significantly affect your salary. Generally, more experience translates to higher competency and a greater ability to handle complex business challenges, leading to higher compensation.

  • Performance: Your individual performance and ability to achieve results directly impact your salary. Demonstrating strong leadership, effective decision-making, and successful implementation of strategies can lead to promotions and raises.

Understanding these factors allows you to strategize your career path and maximize your earning potential as a General Manager.

General Manager Salary Frequently Asked Questions (FAQs)

  • What factors influence a General Manager's salary?
    A General Manager's salary is influenced by various factors including location, industry, level of experience, educational background, and the size of the organization. Different sectors may offer varying compensation packages based on their specific demands and revenue potential.

  • Do I need a specific degree to become a General Manager?
    While a specific degree is not mandatory, most employers prefer candidates with a bachelor's degree in business administration, management, or a related field. An advanced degree, such as an MBA, may enhance your qualifications and earning potential.

  • How does experience affect my salary as a General Manager?
    Your level of experience plays a significant role in determining your salary. Typically, the more years you have in management positions, the higher your earning potential, as employers value proven leadership and expertise.

  • Are there opportunities for salary increases in this role?
    Yes, salary increases for General Managers can occur through promotions, performance evaluations, and acquiring additional responsibilities. Continued professional development and networking can also lead to better opportunities and increased compensation.

  • What benefits are commonly associated with General Manager positions?
    In addition to salary, General Managers often receive benefits such as health insurance, retirement plans, bonuses, stock options, and paid time off. These benefits can significantly enhance the overall compensation package.

  • How does company size affect General Manager salaries?
    Generally, larger companies may offer higher salaries compared to smaller organizations. Larger businesses often have more resources and a wider scope of operations, leading to increased responsibilities and requirements for their General Managers.

  • Can location impact my salary as a General Manager?
    Yes, geographic location has a substantial impact on salary. Areas with a high cost of living or regions that are major economic hubs typically offer higher salaries to attract and retain talent.

  • What industries tend to pay the most for General Managers?
    Certain industries, such as technology, finance, and healthcare, often offer higher salaries for General Managers due to the complexity and demands of their operations.

  • Is there room for negotiation in salary offers for General Managers?
    There is generally room for negotiation, especially if you possess unique skills, a strong track record, or if you are being considered for a specialized role that meets urgent business needs.

  • What skills are essential for increasing my earning potential as a General Manager?
    Key skills that can enhance your earning potential include strategic planning, financial acumen, leadership, communication, and problem-solving. Developing these skills can position you as a desirable candidate for higher-paying roles.