General Manager Overview

As a General Manager, you hold a vital position within an organization, orchestrating the various elements that contribute to its success. Your role encompasses a broad range of responsibilities, establishing you as a key player in both operational and strategic arenas.

  • Leadership Role: You are responsible for leading diverse teams, guiding them towards achieving common goals and fostering a positive workplace culture.

  • Operational Oversight: Your daily tasks include monitoring operations, ensuring that processes run smoothly, and meeting organizational targets and standards.

  • Financial Management: You play a significant role in budget planning and financial oversight, analyzing financial data to make informed decisions that align with the company’s objectives.

  • Strategic Planning: Your ability to craft long-term strategies that promote growth and efficiency is essential. You identify market opportunities and drive initiatives to capitalize on them.

  • Stakeholder Engagement: You serve as a liaison between various stakeholders, including employees, executives, and customers, ensuring that communication flows seamlessly and that interests are aligned.

  • Problem-Solving: Your analytical skills help you address challenges quickly, making decisions that can span various aspects of the organization, from logistics to human resources.

  • Performance Metrics: You utilize metrics to assess company performance, implementing systems that analyze productivity and drive improvements.

The role of a General Manager is intrinsic to the health of an organization, influencing everything from employee morale to profit margins. Your leadership not only shapes company culture but also develops the strategies that keep the business competitive and resilient in a dynamic marketplace.

General Manager Salary

Annual Median: $206,680
Hourly Median: $99.37

Data sourced from Career One Stop, provided by the BLS Occupational Employment and Wage Statistics wage estimates.

Required Education and Training To Become a General Manager

To become a General Manager, you typically need the following educational qualifications and training:

  • Bachelor's Degree in Business Administration and Management

    • This program provides foundational knowledge in business principles, management theories, and organizational behavior, equipping you to handle various managerial responsibilities effectively.
  • Bachelor's Degree in Business Administration

    • A general business administration degree offers a broad understanding of various business functions, including finance, marketing, and operations. This degree can help you develop strategic thinking skills applicable to a General Manager's role.
  • Bachelor's Degree in Business and Personal Financial Services Marketing Operations

    • Focusing on financial services, this program combines marketing and financial planning. It prepares you for financial management roles and understanding consumer behavior, which are beneficial for overseeing financial strategies within an organization.
  • Bachelor's Degree in Entrepreneurial and Small Business Operations

    • This program emphasizes skills necessary for managing small businesses and startups. It covers entrepreneurship, innovation, and business planning—key competencies for a General Manager focused on growth and operational efficiency.
  • Bachelor's Degree in Hospitality Administration and Management

    • Tailored for those entering the hospitality industry, this degree teaches operational management, customer service, and business development specific to hotels, restaurants, and related businesses, all of which are essential for managing in this sector.

These degree programs often include coursework, internships, and hands-on projects that prepare you for the operational and strategic challenges you will face as a General Manager. Higher education, such as a master's degree (e.g., an MBA), may also enhance your qualifications and provide a competitive edge.

Best Schools to become a General Manager in U.S. 2024

University of Phoenix-Arizona

Phoenix, AZ

In-State Tuition:$9,552
Out-of-State Tuition:$9,552
Admission Rate:N/A
Graduation Rate:18%
Total Enrollment:88,891

Southern New Hampshire University

Manchester, NH

In-State Tuition:$15,000
Out-of-State Tuition:$15,000
Admission Rate:96%
Graduation Rate:41%
Total Enrollment:164,091

Western Governors University

Salt Lake City, UT

In-State Tuition:$7,404
Out-of-State Tuition:$7,404
Admission Rate:N/A
Graduation Rate:49%
Total Enrollment:156,935

Colorado Technical University-Colorado Springs

Colorado Springs, CO

In-State Tuition:$12,036
Out-of-State Tuition:$12,036
Admission Rate:N/A
Graduation Rate:20%
Total Enrollment:24,808

Grand Canyon University

Phoenix, AZ

In-State Tuition:$16,407
Out-of-State Tuition:$16,407
Admission Rate:78%
Graduation Rate:45%
Total Enrollment:101,816

Liberty University

Lynchburg, VA

In-State Tuition:$15,467
Out-of-State Tuition:$15,467
Admission Rate:99%
Graduation Rate:66%
Total Enrollment:96,709
General Manager Job Description:
  • Determine and formulate policies and provide overall direction of companies or private and public sector organizations within guidelines set up by a board of directors or similar governing body.
  • Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.

Required Skills and Competencies To Become a General Manager

  • Leadership: You must be able to inspire and guide your team, fostering a positive work environment and driving them towards common goals.

  • Strategic Thinking: Your ability to analyze situations, anticipate challenges, and devise effective strategies is essential for long-term success within the organization.

  • Financial Acumen: Understanding financial statements, budgets, and cost control is critical. You need to ensure the profitability and financial health of the business.

  • Communication Skills: Clear and effective communication is necessary for conveying ideas, giving directions, and reporting to stakeholders. You should be adept at listening and providing feedback.

  • Decision-Making: You will often face complex choices. Your ability to weigh options, assess risks, and make informed decisions will directly impact the organization’s direction.

  • Project Management: Effective management of projects, from inception to completion, including resource allocation and time management, is vital to achieving organizational objectives.

  • Adaptability: The capacity to respond to change and adapt to evolving market conditions and organizational needs is a key competency in maintaining operational success.

  • Problem-Solving: Your skills in identifying issues and developing innovative solutions will help you overcome obstacles and enhance operational efficiency.

  • Customer Focus: A strong understanding of customer needs and the ability to align the organization’s offerings with market demands enhances customer satisfaction and loyalty.

  • Team Development: You should be proficient in identifying talent, creating development opportunities, and mentoring team members to boost performance and build strong teams.

  • Operational Excellence: Knowledge of best practices in operations management and a commitment to continuous improvement will help streamline processes and enhance productivity.

  • Negotiation Skills: Your ability to negotiate contracts and agreements with suppliers, clients, and partners is critical for securing favorable terms and maintaining strong relationships.

  • Cultural Awareness: Fostering an inclusive and diverse workplace requires an understanding of various cultures and the ability to adapt management styles accordingly.

  • Time Management: Effectively prioritizing tasks and managing your time ensures maximum productivity and helps in meeting deadlines.

Job Duties for General Managers

  • Confer with board members, organization officials, or staff members to discuss issues, coordinate activities, or resolve problems.

  • Direct or coordinate an organization's financial or budget activities to fund operations, maximize investments, or increase efficiency.

  • Prepare budgets for approval, including those for funding or implementation of programs.

Technologies and Skills Used by General Managers

Accounting software

  • Intuit QuickBooks
  • Sage 50 Accounting

Enterprise resource planning ERP software

  • Microsoft Dynamics
  • Oracle PeopleSoft

Presentation software

  • Mentimeter
  • Microsoft PowerPoint

Basic Skills

  • Talking to others
  • Thinking about the pros and cons of different ways to solve a problem

People and Technology Systems

  • Measuring how well a system is working and how to improve it
  • Thinking about the pros and cons of different options and picking the best one

Problem Solving

  • Noticing a problem and figuring out the best way to solve it

Current Job Market and Opportunites for a General Manager

The job market for General Managers remains vibrant, reflecting a steady demand across various sectors. Here are key insights into the current landscape:

  • Demand:

    • Many industries, including retail, manufacturing, healthcare, and technology, require proficient General Managers to enhance operational efficiency and drive business performance.
    • The emphasis on strategic leadership has led organizations to prioritize hiring experienced professionals who can navigate complex business environments.
  • Growth Potential:

    • Industries are increasingly recognizing the value of effective management, which suggests a steady growth in job opportunities for General Managers.
    • Advancements in technology and shifts in consumer behavior also create new markets, leading to potential roles in emerging sectors such as e-commerce, renewable energy, and remote services.
  • Geographical Hotspots:

    • Major metropolitan areas, such as New York, Los Angeles, Chicago, and San Francisco, continue to be hubs for General Manager roles due to the concentration of diverse industries.
    • Growing cities like Austin, Dallas, Seattle, and Denver are also experiencing a rise in demand for General Managers as they attract new businesses and startups.
    • Additionally, areas with a strong focus on manufacturing, logistics, and distribution, such as Detroit and Atlanta, offer numerous opportunities in operations and supply chain management.
  • Sector-specific Trends:

    • The technology sector is seeing an uptick in demand for General Managers who can lead teams in software development and project management.
    • The healthcare sector requires General Managers with expertise in operational oversight, especially in response to the ongoing changes and challenges facing healthcare delivery.
    • Retail is also evolving, seeking General Managers who are adept at both traditional and online business models, especially in the context of omnichannel strategies.

As you consider opportunities in this field, it is essential to stay informed about the trends in industries that interest you, as they can significantly impact the availability and nature of General Manager positions.

Additional Resources To Help You Become a General Manager

  • Institute of Management
    An organization dedicated to supporting managers and leaders through education and research. Their resources can help you understand best practices and trends in management.
    Institute of Management

  • Society for Human Resource Management (SHRM)
    SHRM provides extensive resources on HR practices, which are essential for General Managers. Access articles, research, and certifications related to human resources.
    SHRM

  • American Management Association (AMA)
    AMA offers training programs, seminars, and resources geared towards developing managerial skills. A great resource for professional development.
    AMA

  • Project Management Institute (PMI)
    PMI focuses on project management resources that are beneficial for General Managers involved in overseeing projects within their organizations.
    PMI

  • Harvard Business Review (HBR)
    HBR publishes articles on management practices, leadership strategies, and business innovations that can enhance your skills as a General Manager.
    Harvard Business Review

  • LinkedIn Learning
    A platform that offers a variety of online courses on management, business skills, and leadership, which can help you advance in your career.
    LinkedIn Learning

  • Management Study Guide
    This online resource includes study materials on various aspects of management, including case studies and best practices relevant to general management.
    Management Study Guide

  • McKinsey & Company Insights
    McKinsey provides research and reports on management trends and business strategies ideal for General Managers looking to enhance their knowledge base.
    McKinsey Insights

  • Forbes Business Section
    Access articles on leadership and management from industry leaders, along with trends that impact management practices.
    Forbes Business

  • The Balance Careers
    This site offers career advice, job descriptions, and resources useful for aspiring General Managers or those looking to progress in their careers.
    The Balance Careers

  • Society for Advancement of Management (SAM)
    A professional organization that aims to advance the field of management. It offers a wealth of resources, including publications and networking opportunities.
    Society for Advancement of Management

  • Books on General Management
    Consider reading well-regarded books such as:

    • "Good to Great" by Jim Collins
    • "The Lean Startup" by Eric Ries
    • "The 7 Habits of Highly Effective People" by Stephen R. Covey

    This reading list will provide insightful perspectives and strategies in effective management.

FAQs About Becoming a General Manager

  • What qualifications do I need to become a General Manager?
    Typically, a bachelor's degree in business administration, management, or a related field is required. Many General Managers also hold an MBA or advanced degrees, which may enhance career prospects. Significant experience in management roles is essential.

  • What skills are essential for a General Manager?
    Key skills include leadership, strategic thinking, financial acumen, communication, problem-solving, and decision-making. Strong interpersonal skills are also crucial for managing teams and building relationships.

  • What industries employ General Managers?
    General Managers are found in various industries, including retail, manufacturing, healthcare, hospitality, and technology. Any organization that requires management of operations and resources may have General Manager positions.

  • What are the primary responsibilities of a General Manager?
    Responsibilities include overseeing daily operations, managing staff, developing business strategies, budgeting, ensuring customer satisfaction, and driving organizational growth. They are also responsible for meeting financial and operational goals.

  • What is the typical salary range for a General Manager?
    Salaries can vary widely based on industry, location, and experience, but as of 2023, the average salary for a General Manager generally ranges from $70,000 to $150,000 per year. Bonuses and profit-sharing can also contribute to total compensation.

  • How can I advance my career as a General Manager?
    Career advancement can be achieved through gaining experience, furthering your education, networking within your industry, and demonstrating leadership skills. Seeking mentorship from senior leaders and participating in managerial training can also be beneficial.

  • What are the challenges faced by General Managers?
    Challenges may include managing team dynamics, balancing short-term pressures with long-term strategic goals, adapting to market changes, and addressing performance issues. Time management and adaptability are critical in navigating these challenges.

  • Is work-life balance achievable for General Managers?
    Achieving work-life balance can be difficult due to the demands of the role; however, many General Managers prioritize time management and delegation to create a healthier balance. Setting boundaries and maintaining effective communication with teams can help in this regard.

  • Do General Managers typically work alone or as part of a team?
    General Managers work as part of a team, collaborating with various department heads, executives, and staff. While they have ultimate responsibility for management decisions, teamwork is essential for organizational success.

  • What is the outlook for employment in General Manager roles?
    The job outlook for General Managers is generally positive, with opportunities expected to grow as organizations continue to seek skilled leaders to drive their operations. Adapting to new technologies and management practices can enhance your employability.