Marketing Strategy Teacher in Kansas Career Overview

As a Marketing Strategy Teacher, you play a key role in shaping the understanding and application of marketing principles among students. Your responsibilities encompass a wide range of activities aimed at equipping students with the knowledge and skills necessary to excel in the marketing field.

  • Teaching and Curriculum Development: You design course materials and create engaging lesson plans that focus on various aspects of marketing strategy, including market research, consumer behavior, branding, and digital marketing.

  • Industry Relevance: Your work ensures that students are familiar with the latest trends and tools in marketing, preparing them to meet the dynamic needs of businesses.

  • Student Engagement: You foster an interactive learning environment that encourages discussion, critical thinking, and real-world applications, thereby enhancing students' ability to strategize effectively.

  • Mentorship and Guidance: Beyond teaching, you serve as a mentor, providing guidance on marketing careers and helping students develop their professional networks.

  • Contribution to the Field: By staying updated with industry developments, you contribute valuable insights and examples that bridge theoretical knowledge with practical application, ensuring that your students are well-prepared for their future roles in marketing.

In summary, your influence as a Marketing Strategy Teacher extends beyond the classroom, shaping future marketing leaders and ensuring that they are equipped with the strategic mindset necessary to succeed in the ever-evolving marketing landscape.

Marketing Strategy Teacher Salary in Kansas

Annual Median: $83,790
Hourly Median: N/A

Data sourced from Career One Stop, provided by the BLS Occupational Employment and Wage Statistics wage estimates.

Required Education To Become a Marketing Strategy Teacher in Kansas

To become a Marketing Strategy Teacher in Kansas, you will typically need to pursue a combination of relevant education and training. Below are the specific college degree programs that are commonly required:

  • Bachelor’s Degree:

    • A bachelor's degree is often the minimum educational requirement. You may consider enrolling in one of the following programs:
      • Entrepreneurship and Entrepreneurial Studies: This program focuses on the principles of starting and managing new ventures and can provide you with valuable insights into marketing strategies within entrepreneurial contexts.
      • Marketing: A degree in marketing covers foundational concepts in marketing theory, research, and application, which is essential for teaching marketing strategy effectively.
      • Marketing Management: This program emphasizes the management side of marketing, which includes strategic decision-making and marketing tactics, preparing you for a teaching role in this area.
      • Communication Management and Strategic Communications: This degree focuses on effective communication strategies and the role of communications in marketing, critical for instructing students in marketing strategy.
      • Business Administration and Management: Pursuing this degree can provide a broad understanding of business principles, with a potential focus on marketing that equips you to teach marketing strategy.

  • Master’s Degree (Optional but Preferred):

    • While a bachelor's degree may suffice, obtaining a master's degree can enhance your qualifications. Consider these options:
      • Master's in Marketing: This advanced degree offers deeper insights into marketing theories and practices, allowing you to teach more complex subjects related to marketing strategy.
      • Master's in Business Administration (MBA) with a Marketing Concentration: An MBA can provide a comprehensive business education with a focus on advanced marketing techniques and management skills relevant to a teaching position.

  • Certifications (Optional):

    • Although not always required, obtaining certifications related to marketing can demonstrate expertise and commitment to the field. Programs such as the American Marketing Association's PCM (Professional Certified Marketer) can be beneficial.

Pursuing the above educational pathways will prepare you for a successful career as a Marketing Strategy Teacher in Kansas.

Best Schools to become a Marketing Strategy Teacher in Kansas 2024

#1Maricopa County

University of Phoenix-Arizona

Phoenix, AZ

In-State Tuition:$9,552
Out-of-State Tuition:$9,552
Admission Rate:N/A
Graduation Rate:18%
Total Enrollment:88,891
#2Merrimack County

Southern New Hampshire University

Manchester, NH

In-State Tuition:$15,000
Out-of-State Tuition:$15,000
Admission Rate:96%
Graduation Rate:41%
Total Enrollment:164,091
#3Salt Lake County

Western Governors University

Salt Lake City, UT

In-State Tuition:$7,404
Out-of-State Tuition:$7,404
Admission Rate:N/A
Graduation Rate:49%
Total Enrollment:156,935
#4El Paso County

Colorado Technical University-Colorado Springs

Colorado Springs, CO

In-State Tuition:$12,036
Out-of-State Tuition:$12,036
Admission Rate:N/A
Graduation Rate:20%
Total Enrollment:24,808
#5Maricopa County

Grand Canyon University

Phoenix, AZ

In-State Tuition:$16,407
Out-of-State Tuition:$16,407
Admission Rate:78%
Graduation Rate:45%
Total Enrollment:101,816
#6Lynchburg City

Liberty University

Lynchburg, VA

In-State Tuition:$15,467
Out-of-State Tuition:$15,467
Admission Rate:99%
Graduation Rate:66%
Total Enrollment:96,709
Marketing Strategy Teacher Job Description:
  • Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research.
  • Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Marketing Strategy Teacher Required Skills and Competencies in Kansas

  • Communication Skills: You must convey complex marketing concepts clearly and effectively to students. This includes both verbal and written communication abilities, as you will be preparing lectures, assignments, and providing feedback.

  • Analytical Thinking: An ability to interpret data and trends in marketing is essential. You should analyze case studies and current market conditions to teach students how to apply theoretical knowledge to real-world scenarios.

  • Curriculum Development: Knowledge in designing a comprehensive curriculum that engages students and meets learning objectives for marketing strategy is key. Your curriculum should include a range of teaching methods and materials.

  • Digital Marketing Proficiency: Understanding the latest digital marketing tools and platforms is crucial. You should be familiar with social media marketing, SEO, content marketing, and other digital strategies to effectively teach these topics.

  • Pedagogical Skills: You need to understand various teaching techniques suitable for different learning styles. This includes knowing how to facilitate discussions, group projects, and hands-on activities that enhance student engagement.

  • Industry Knowledge: Staying updated on current marketing trends, research, and practices ensures that you are teaching relevant material. You should also know key case studies and business examples that can enrich your lessons.

  • Interpersonal Skills: Building strong relationships with students is essential for fostering a supportive learning environment. Your ability to connect with students can impact their motivation and participation in class.

  • Adaptability: Education in marketing is constantly evolving, and so should your teaching methods. You should be prepared to adapt your curriculum and approach based on new developments in the field and student needs.

  • Time Management: Balancing teaching responsibilities, curriculum development, and student assessments requires strong organizational skills. You should effectively manage your time to provide ample support to your students while meeting academic deadlines.

  • Critical Thinking: Encouraging students to think critically about marketing strategies and decisions is important. You should foster an environment that promotes analysis, evaluation, and problem-solving skills among your students.

Job Duties for Marketing Strategy Teachers

  • Evaluate and grade students' class work, assignments, and papers.

  • Initiate, facilitate, and moderate classroom discussions.

  • Prepare and deliver lectures to undergraduate or graduate students on topics such as financial accounting, principles of marketing, and operations management.

Technologies and Skills Used by Marketing Strategy Teachers

Computer based training software

  • Blackboard software
  • Schoology

Electronic mail software

  • Email software
  • Microsoft Outlook

Word processing software

  • Google Docs
  • Microsoft Word

Basic Skills

  • Listening to others, not interrupting, and asking good questions
  • Talking to others

People and Technology Systems

  • Figuring out how a system should work and how changes in the future will affect it
  • Thinking about the pros and cons of different options and picking the best one

Problem Solving

  • Noticing a problem and figuring out the best way to solve it

Job Market and Opportunities for Marketing Strategy Teacher in Kansas

  • The demand for Marketing Strategy Teachers in Kansas is stable, driven by the increasing importance of marketing education in both secondary and post-secondary institutions. As businesses emphasize digital transformation and data-driven marketing tactics, the need for educators who can convey these concepts is on the rise.

  • As educational institutions renew their focus on relevant, practical curricula, opportunities in this field are expected to grow. Community colleges and universities are particularly likely to expand their course offerings in marketing, creating additional positions for qualified teachers.

  • Geographically, there are several hotspots in Kansas where opportunities may be concentrated:

    • Wichita: As the largest city in Kansas, Wichita boasts a vibrant business community. There is a growing need for marketing education to support local businesses and entrepreneurs, leading to an increase in demand for qualified instructors.
    • Kansas City (Kansas portion): The proximity to the metropolitan area provides a variety of educational institutions, including universities and community colleges, creating a rich landscape for Marketing Strategy Teachers.
    • Topeka: The state capital offers various educational opportunities, with local colleges looking to enhance their marketing curriculum to align with state economic goals.

  • Additionally, online education platforms are becoming increasingly popular in Kansas. This trend creates further opportunities for Marketing Strategy Teachers who are skilled in online instruction, allowing for flexibility and reaching a broader audience.

  • Networking within professional associations, such as the American Marketing Association’s Kansas chapter, can also provide leads on job openings and collaborative opportunities with fellow educators.

  • Keep an eye on trends in the job market, as the shift of traditional marketing practices towards digital and strategic marketing approaches will significantly influence the types of programs and courses being developed. Engaging with industry professionals can enhance your teaching relevance and connect you with potential employers.

Top Related Careers to Marketing Strategy Teacher 2024

Corporate Training Instructor
Financial Management Lecturer
Human Resources Management Educator
Operations Research Academic

Additional Resources To Help You Become a Marketing Strategy Teacher in Kansas

  • American Marketing Association (AMA)
    Access a wealth of resources including journals, newsletters, and networking opportunities for marketing professionals.
    American Marketing Association

  • Marketing Research Association (MRA)
    This organization offers resources on market research methodologies, ethics, and education for teaching purposes.
    Marketing Research Association

  • National Marketing Educators' Association (NMEA)
    A professional organization that focuses on the advancement of marketing education through resources, conferences, and publications.
    National Marketing Educators' Association

  • Journal of Marketing Education
    A peer-reviewed journal that publishes articles on marketing education practices, curriculum development, and innovative teaching techniques.
    Journal of Marketing Education

  • Khan Academy
    Offers free online courses and resources on various marketing topics, including digital marketing strategies, that can be useful for teachers.
    Khan Academy: Marketing

  • Coursera
    Provides a variety of online courses related to marketing strategy from top universities. Many courses offer educator resources and teaching materials.
    Coursera: Marketing Courses

  • Harvard Business Review
    Features articles and case studies on marketing strategy, providing insights that can be integrated into teaching materials.
    Harvard Business Review

  • MarketingProfs
    This website offers articles, training, and resources specifically tailored for teaching marketing concepts effectively.
    MarketingProfs

  • LinkedIn Learning
    A platform that offers video courses on various marketing topics, including strategy development and implementation, useful for both personal development and teaching resources.
    LinkedIn Learning - Marketing

  • Teaching Marketing
    A platform dedicated to providing resources, including lesson plans and case studies, for educators in marketing.
    Teaching Marketing

These resources can enhance your understanding and effectiveness as a Marketing Strategy Teacher, offering flexible options for continuous learning and professional development.

Frequently Asked Questions (FAQs) About Marketing Strategy Teacher in Kansas

  • What qualifications do I need to become a Marketing Strategy Teacher?
    To become a Marketing Strategy Teacher, you typically need at least a master's degree in marketing, business administration, or a related field. Some institutions may also require a teaching credential or experience in a classroom setting.

  • What skills are important for a Marketing Strategy Teacher?
    Important skills include:

    • Strong communication and presentation abilities
    • In-depth knowledge of marketing principles and strategies
    • Critical thinking and analytical skills
    • Ability to engage and motivate students
    • Proficiency with digital marketing tools and analytics

  • Where can I teach marketing strategy?
    You can teach at various educational institutions, including:

    • Community colleges
    • Universities
    • Adult education centers
    • Online learning platforms

  • What is the typical salary for a Marketing Strategy Teacher in Kansas?
    Salaries can vary based on factors such as location, level of education, and years of experience. On average, you can expect a salary ranging from $50,000 to $80,000 annually.

  • Is teaching marketing strategy a stable career choice?
    Yes, teaching marketing strategy can be a stable career choice, given the ongoing demand for skilled educators in business and marketing. As marketing continues to evolve, especially in digital spaces, opportunities for teaching are likely to grow.

  • What are my career advancement opportunities?
    As a Marketing Strategy Teacher, you might advance by:

    • Gaining additional certifications or degrees
    • Assuming leadership roles within your department
    • Developing courses or programs that align with industry trends
    • Publishing articles or books in the marketing field

  • What is the job outlook for marketing educators?
    The job outlook for marketing educators is generally positive, especially as more institutions expand their curricula to include advanced marketing strategies and digital marketing.

  • Can I teach marketing strategy online?
    Yes, many institutions offer online courses, and you can also create and sell your own online courses through platforms like Udemy or Coursera.

  • What are common challenges faced by Marketing Strategy Teachers?
    Common challenges include:

    • Keeping up with rapidly changing marketing trends
    • Engaging students with diverse learning styles
    • Balancing administrative duties with teaching responsibilities

  • Do I need industry experience to teach marketing strategy?
    While it is not mandatory, having industry experience can significantly enhance your teaching effectiveness. Real-world insights can make your lessons more relevant and engaging for students.